Analisis Faktor-Faktor Yang Memengaruhi Penerimaan Pengguna Dalam Transaksi Online Pada Shopee

Diansacharina, Cherly (2018) Analisis Faktor-Faktor Yang Memengaruhi Penerimaan Pengguna Dalam Transaksi Online Pada Shopee. UNSPECIFIED thesis, Universitas Brawijaya.

Abstract

Penelitian ini bertujuan untuk mengetahui faktor-faktor yang memengaruhi penerimaan pengguna dalam transaksi online terhadap Shopee. Kriteria responden untuk pengisian kuesioner pengguna yang pernah melakukan transaksi terhadap Shopee selama enam bulan terakhir. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 100 responden dengan menggunakan teknik quota sampling. Model yang digunakan dalam penelitian ini mengadaptasi model dari Paul Pavlou A. yaitu Actual Transaction, Intention to Transact, Perceived Risk, Perceived Usefulness, Perceived Ease of Use, Trust, dan Satisfaction with Past Online Transaction. Penelitian dimulai dengan mengevaluasi model yaitu outer model (Measurement Model) dan inner model (Structural Model) untuk mengetahui kualitas data dan pengaruh signifikan terhadap antar konstrak yang telah dihipotesiskan. Pengujian model dalam penelitian ini menggunakan PLSSEM. Hasil yang diperoleh dari penelitian ini yaitu hubungan setiap faktor yang memengaruhi penerimaan pengguna ketika transaksi terhadap Shopee Intention to Transact berpengaruh terhadap Actual Transaction, Trust tidak berpengaruh terhadap Intention to Transact, Perceived Usefulness berpengaruh terhadap Intention to Transact, Perceived Ease of Use tidak berpengaruh terhadap Intention to Transact, Perceived Ease of Use berpengaruh terhadap Perceived Usefulness, Perceived Risk tidak berpengaruh terhadap Intention to Transact, Trust berpengaruh terhadap Perceived Usefulness, Trust berpengaruh terhadap Perceived Ease of Use, Trust berpengaruh terhadap Perceived Risk, dan Satisfaction with Past Online Transaction berpengaruh terhadap Trust.

English Abstract

This research’s goal is to discover what are the factors that affect user acceptance when doing online transactions in Shopee. The criteria of respondents in this research’s questionnaire is a user that has done an online transaction using Shopee during the last 6 months. Total sampel used in this research is 100 respondent chosen using sampling quota methods. The model used in this research is adapted from Paul Pavlou A.: Actual Transaction, Intention to Transact, Perceived Ease of Use, Trust, and Satisfaction with Past online Transaction. The research started by evaluating the model, Outer Model (Measurement Model) and inner model (Structural model) to find out the data quality and its significant influence towards each variable that has been hypothesized beforehand. The model then evaluated by using PLS-SEM. The result from this research is connection between each factors that affect the user acceptance when doing transaction in Shopee, Intention to Transact affect Actual Transaction, Trust didn’t affect Intention to Transact, Perceived Usefulness affect Intention to Transact, Perceived ease of use didn’t affect Intention to Transact, Perceived ease of use affect perceived usefulness, perceived risk didn’t affect intention to transact, trust affect perceived usefulness, trust affect perceived ease of use, trust affect perceived risk, and satisfaction with past online transaction affect trust.

Item Type:	Thesis (UNSPECIFIED)
Identification Number:	SKR/FTIK/2018/124/051801111
Uncontrolled Keywords:	Penerimaan pengguna, Shopee, PLS-SEM, Actual Transaction, Intention to Transact, Perceived Risk, Perceived Usefulness, Perceived Ease of Use, Trust, Satisfaction with Past online Transaction
Subjects:	600 Technology (Applied sciences) > 658 General management > 658.8 Managemet of marketing > 658.872 Telemarketing and direct marketing
Divisions:	Fakultas Ilmu Komputer > Sistem Informasi
Depositing User:	Yusuf Dwi N.
Date Deposited:	02 Jul 2018 06:54
Last Modified:	09 May 2022 08:57
URI:	http://repository.ub.ac.id/id/eprint/11806

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