Hamid, Afsana Nabhila Uma Sultan (2019) Pengaruh Persepsi Kegunaan, Persepsi Kemudahan Dan Persepsi Keamanan Terhadap Minat Penggunaan Bri Mobile (Studi Pada Masyarakat Di Kota Malang). Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh persepsi kegunaan, persepsi kemudahan dan persepsi keamanan terhadap minat penggunaan BRI Mobile, baik pengaruh secara langsung atau tidak lsngsung. Jenis penelitian ini adalah explanatory research yang menjelaskan hubungan kausal antar variabel variabelnya melalui pengujian hipotesis. Penelitian ini menggunakan sampel sebanyak 180 responden, 180 responden tersebut ialah individu yang telah tinggal atau menetap di Kota Malang lebih dari 3 bulan serta pernah mendengar atau mengetahui tentang BRI Mobile. Dengan menggunakan teknik non-probability sampling. Uji hipotesis dilakukan menggunakan uji T dan uji F. Analisis data dibantu menggunakan IBM SPSS Statictics for Windows versi 24 dan Microsoft Office Excel 2007 untuk memudahkan penelitian. Dari hasil pengujian terhadap ketiga hipotesis yang telah dilakukan dapat disimpulkan bahwa variabel persepsi kegunaan, persepsi kemudahan dan persepsi keamanan berpengaruh positif dan signifikan terhadap minat penggunaan BRI Mobile. Hal ini berarti bahwa minat untuk menggunakan BRI Mobile dipengaruhi oleh persepsi kegunaan, persepsi kemudahan, dan persepsi keamanan. Implikasi dari penelitian ini diharapkan dapat memberikan masukan bagi pihak perusahaan untuk dijadikan sebagai bahan pertimbangan dalam meningkatkan kualitas layanan.
English Abstract
This study aims to determine the effect of perceptions of usability, perceived ease and security perceptions of interest in using BRI Mobile, both directly and indirectly.This type of research is explanatory research which explains the causal relationship between variable variables through hypothesis testing. This study used a sample of 180 respondents, 180 of whom were individuals who had lived or settled in Malang City for more than 3 months and had heard or learned about BRI Mobile. By using a non-probability sampling technique. Hypothesis testing is done using the T-test and F test. Data analysis is assistedusing IBM SPSS Statistics for Windows version 24 and Microsoft Office Excel 2007 to facilitate research. From the results of the testing of the three hypotheses that have been done, it can be concluded that the variables of perceived usefulness, perceived ease, and perceived security have a positive and significant effect on the interest in using BRI Mobile. This means that interest in using BRI Mobile is influenced by perceptions of usability, perceived ease, and perceived security. The implications of this research are expected to provide input for the company to be taken into consideration in improving service quality.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/EB/2019/156/051903572 |
| Uncontrolled Keywords: | Persepsi Kegunaan, Persepsi Kemudahan, Persepsi Keamanan, Minat Penggunaan / Perception Usability, Perception of Ease, Perception of Security, Interest in Use |
| Subjects: | 600 Technology (Applied sciences) > 658 General management > 658.8 Managemet of marketing > 658.83 Market research > 658.834 Consumer research > 658.834 3 Consumer attitudes, preferences, reactions |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Endang Susworini |
| Date Deposited: | 18 Aug 2020 02:57 |
| Last Modified: | 18 Aug 2020 02:57 |
| URI: | http://repository.ub.ac.id/id/eprint/170337 |
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