City Branding Strategy in The Perspective of Quadruple Helix Model (Study in The Local Government of Banyuwangi Regency

Dewantara, Jibril Dwi Puja Utama (2017) City Branding Strategy in The Perspective of Quadruple Helix Model (Study in The Local Government of Banyuwangi Regency. Sarjana thesis, Universitas Brawijaya.

Abstract

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English Abstract

After the implementation of Regional Autonomy Policy in Indonesia based on the Law no. 23 of 2014, Many cities and regencies in Indonesia are competing each other to increase sustainable internally-generated revenues (PAD) for the welfare of its citizens. Because of that every each of cities and regencies should determine the exact strategy to achieve their goals. City branding is one of the most commonly applied strategies worldwide. Banyuwangi is one of the city that considered as the most successful implementation in Indonesia. It is evidenced by many awards and achievement that has been obtained by the local government of Banyuwangi Regency. The successfulness of the strategy is not only measured by the results but also the process from the formulation until the evaluation and the involvement and the impact of the strategy towards the stakeholders. One of the concept that has commonly used to enhance the process and the involvement of stakeholders in the implementation of strategy is quadruple helix model. Quadruple Helix Model is the concept of innovation that emphasizing in the involvement of four stakeholders that is government, academia, industry and society or public sector. This research uses descriptive research with qualitative approach and snowball sampling technique with two research focus those are (1) City Branding Strategy in Banyuwangi Regency according to Ministry of Internal Affairs of The Republic of Indonesia (2013) and (2) City Branding Strategy in The Perspective of Quadruple Helix Model. The data source used are primary data and secondary data, with data collection through interviews, observation, and documentation. The data analysis method used is the analysis data from Miles, Huberman and Saldana. Banyuwangi has been conducted several step in order to make a strong city branding from mapping survey until implementation. But there still many flaws founded such as incomplete mapping survey and unupdated blueprint which can lead to the domino effect towards the strategy as a whole. The city branding of Banyuwangi Regency is also not involving all of important stakeholders as in quadruple helix model concept both in formulation and implementation. The reasons are because the government is too dominant, the absent of academia and society in formulation process and there is no funding and managing support from the government in the implementation process. Because of those reasons city branding strategy of Banyuwangi not as successful as it seems to be.

Item Type:	Thesis (Sarjana)
Identification Number:	SKR/FIA/2017/1070/051711515
Uncontrolled Keywords:	Strategy, City Branding, Quadruple Helix Model
Subjects:	600 Technology (Applied sciences) > 659 Advertising and public relations > 659.2 Public relations
Divisions:	Fakultas Ilmu Administrasi > Ilmu Administrasi Publik / Negara
Depositing User:	Budi Wahyono Wahyono
Date Deposited:	06 Dec 2017 07:09
Last Modified:	31 Oct 2024 02:56
URI:	http://repository.ub.ac.id/id/eprint/6543

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