Simanungkalit, Esti Yunita S (2017) The Influence Of Corporate Social Responsibility (CSR) Program On Corporate Image Of Pt Tirta Investama Pandaan (Survey On Society In Village Of Karangjati, Pandaan, Pasuruan East Java). Sarjana thesis, Universitas Brawijaya.
Abstract
Perkembangan Dunia Bisnis yang semakin maju dan modern menuntut perusahaan untuk mulai bersaing untuk mempertahankan usahanya. Dalam hal ini mencapai keuntungan maksimal adalah tujuan dari sebuah perusahaan, namun perusahaan tidak hanya dituntut untuk meningkatkan kondisi lingkungan internal perusahaan, namun juga perusahaan dituntut untuk fokus mengembangkan hubungan perusahaan dengan lingkungan eksternalnya yang menjadi tanggung jawab sosial perusahaan kepada stakeholder. Oleh karena itu, tujuan dari penelitian ini adalah untuk menganalisis pengaruh program tanggung jawab sosial terhadap citra perusahaan di PT Tirta Investama Pandaan. Jenis penelitian yang digunakan yaitu sequential model, dengan metode campuran. Penelitian ini dilaksanakan di Desa Karangjati, Pandaan, Pasuruan, Jawa Timur. Sampel dari penelitian ini sejumlah 99 orang responden. Teknik pengambilan sampel dalam penelitian ini menggunakan teknik Incidental Samnpling. Teknik analisis data yang digunakan adalah analisis deskriptif dan analisis regresi linear berganda. Hasil pada Analisis regresi linear berganda menunjukkan bahwa pada ketiga variabel memiliki pengaruh secara signifikan terhadap Citra Perusahaan baik secara bersama-sama maupun secara parsial. Secara bersama-sama nilai sig.F 0,000, sedangkan secara parsial variabel Community Support menunjukkan nilai sig t sebesar 0,006. Variabel Environment menunjukkan nilai sig t sebesar 0,024. Variabel Diversity menunjukkan nilai sig t sebesar 0,000. Diketahui juga variabel yang mempunyai pengaruh dominan terhadap variabel Citra Perusahaan adalah variabel Divertsity. Berdasarkan hasil penelitian, dapat ditarik kesimpulan bahwa masyarakat mempunyai penilaian yang cukup baik terhadap program CSR dari PT. Tirta Investama, meskipun demikian diharapkan pihak perusahaan dapat mempertahankan serta meningkatkan mutu dari program-program CSR yang dijalankan.
English Abstract
Development of business more advanced and modern requires the company begin to compete in order to support their business. In this case achieve maximum profit is the goal of a company, but the company is not only required to improve the company's internal environmental conditions, but also companies are expect to focus the company's relationship with external environment of the company which is becoming corporate social responsibility (CSR) to stakeholders. Corporate Social Responsibility (CSR) is one of company's effort to build good relations with stakeholders. Each company has responsibility for the action and activities of business that has an impact either directly and indirectly to the stakeholders. Therefore, the objective of this research was to analyze the influence of Corporate Social Responsibility Program on Corporate Image of PT Tirta Investama Pandaan. The type of research used is sequential model, with mixed method. This research was conducted in Karangjati Village, Pandaan, Pasuruan, East Java. The sample of this research are 99 respondents. Sampling technique in this research use Accidental Sampling technique. Data analysis technique used is descriptive analysis and multiple linear regression analysis. The result of multiple linear regression analysis showed that in all three variables have a significant influence on the Corporate Image either simultaneously of partially. Simultaneously the value of sig.F 0.000, The Environment variable shows the sig t value of 0,024. The Diversity variable shows the sig t value of 0.000. Also known that the variable that has a dominant influence on Corporate Image variable is Diversity variable. Based on the research results, it can be concluded that the community has a fairly good assessment of CSR program from PT. Tirta Investama, although it is expected the company can maintain and improve the quality of CSR programs that run.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FIA/2017/935/051710377 |
| Uncontrolled Keywords: | Corporate Social Responsibility and Corporate Image |
| Subjects: | 600 Technology (Applied sciences) > 658 General management > 658.4 Executive management > 658.408 Social responsibility of executive management |
| Divisions: | Fakultas Ilmu Administrasi > Ilmu Administrasi Bisnis / Niaga |
| Depositing User: | Kustati |
| Date Deposited: | 13 Nov 2017 07:06 |
| Last Modified: | 16 Oct 2020 02:31 |
| URI: | http://repository.ub.ac.id/id/eprint/5349 |
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