Brilliantari, Ihda Alvie (2017) Pemanfaatan Akun Official @Ticbanyuwangi Untuk Meningkatkan Peran Tourist Information Center (TIC) Banyuwangi Melalui Action Research. Sarjana thesis, Universitas Brawijaya.
Abstract
Meski kabupaten Banyuwangi membangun city branding melalui sektor pariwisata sejak tahun 2010, dan secara signifikan terus mengalami peningkatan kunjungan wisatawan (Disbudpar, 2016), belum terlihat efektifitas dari praktik-praktik e-city branding di Banyuwangi termasuk di Tourist Information Center (TIC) Banyuwangi. Dibalik suksesnya promosi city branding Banyuwangi, terdapat kesenjangan yang terjadi di TIC Banyuwangi. Kesenjangan ini berupa kesenjangan digital antara generasi tua dan generasi muda. Kesenjangan digital mengakibatkan generation gap antar generasi muda dan tua. Penelitian ini berfokus pada respon masyarakat di media sosial Instagram TIC terhadap peran Tourist information center sebagai bagian penting dalam pemasaran city branding Banyuwangi, yakni meliputi pengelolaan media sosial TIC sebagai jembatan informasi dan pemasaran City Branding Banyuwangi. Peran TIC di media sosial dalam mengkomunikasikan city branding Banyuwangi, serta jumlah kunjungan wisatawan sebagai salah satu evaluasi city branding Banyuwangi. Penelitian ini adalah penelitian kualitatif. Metode yang digunakan adalah action research. Informan penelitian diperoleh secara purposive (ditetapkan) berdasarkan kriteria sesuai dengan tujuan penelitian. Peneliti menggunakan teknik wawancara dan observasi. Hasil penelitian ini menunjukkan bahwa keberadaan TIC sebagai promotor pariwisata Banyuwangi, menunjukkan peningkatan jumlah pengunjung di Banyuwangi. Pemahaman masyarakat terhadap program city branding Banyuwangi meningkat. Hal ini dibuktikan dengan adanya indikasi kekuatan word of mouth sebagai kekuatan promosi kabupaten Banyuwangi untuk tujuan wisata. Hal tersebut merupakan implikasi dari hasil positif peran TIC termasuk melalui akun official @tic.banyuwangi yang dibuat oleh peneliti.
English Abstract
Since 2010, although Banyuwangi district has been building city branding through the tourism sector, and significantly increasing tourist visits (Disbudpar, 2016), the effectiveness of e-city branding practices has not been seen in Banyuwangi including Tourist Information Center (TIC) of Banyuwangi. Behind the success of city branding promotion of Banyuwangi, there is a gap which has occured in TIC of Banyuwangi. This seems to be the digital divide between the older and the younger generation. The digital divide leads to the generation gap between young and old generation. The focus of this research is community response in social media Instagram of TIC towards TIC's role as an important part of marketing city branding of Banyuwangi, covering management of TIC social media as a bridge of information and marketing of City Branding of Banyuwangi. The role of TIC in social media in communicating city branding of Banyuwangi, as well as a number of tourist visit as one of the evaluations of city branding of Banyuwangi. This is a qualitative research. The method used in this research is action research. The research informants were obtained purposively based on the criteria according to the research objectives. The Researcher used interview and observation techniques. The results of this research indicate that the presence of TIC as a promoter of Banyuwangi tourism showed an increase in the number of visitors in Banyuwangi. Public understanding of the city branding program of Banyuwangi has increased. This is evidenced by the existence of an indication of the power of word of mouth as the promotion power of Banyuwangi district for the tourist destination. This sort of thing is an implication of the positive outcome of TIC's role including through official @tic.banyuwangi account created by researchers.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FIS/2017/824/051711158 |
| Uncontrolled Keywords: | Tourist Information Center, Digital Divide, City Branding |
| Subjects: | 300 Social sciences > 338 Production > 338.4 Secondary industries and services > 338.47 Services and specific products > 338.479 1 Services and specific products (Geography and travel) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Komunikasi |
| Depositing User: | Budi Wahyono Wahyono |
| Date Deposited: | 09 Nov 2017 01:17 |
| Last Modified: | 07 Oct 2020 14:17 |
| URI: | http://repository.ub.ac.id/id/eprint/5116 |
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