Farizan, Hadyan (2017) Analisis Strategi Pada UKM Ironclad Denim dengan Menggunakan Metode Business Model Canvas. Sarjana thesis, Universitas Brawijaya.
Abstract
Penulisan penelitian ini bertujuan untuk merumuskan strategi bagi UKM ‘Ironclad Denim” degan menggunakan pendekatan business model canvas (BMC) dan model bisnis Un-bundling. Serta untuk mengetahui keadaan internal dan eksternal dengan menggunakan kanvas yang dimiliki oleh business model canvas (BMC) yang terdiri dari 9 blok dan model bisnis Un-bundling yang terdiri dari 3 jenis bisnis inti. Dalam penelitian ini, digunakan teknik triangulasi untuk menguji kredibilitas data dilakukan dengan cara mengecek data kepada sumber yang sama tetapi dengan menggunakan teknik yang berbeda. Tiga metode yang berbeda yaitu wawancara secara langsung dan tak langsung, kemudian melakukan observasi kelapangan, dan yang terakhir adalah dokumentasi Hasil dari penelitian menunjukkan bahwa UKM Ironclad Denim cocok menggunakan salah satu strategi dari Model Bisnis Un-bundling, yaitu Model Bisnis Hubungan Pelanggan, yang berarti perusahaan harus mampu mencari pelanggan sebanyak mungkin dan melayani mereka dengan baik.
English Abstract
This research aims to formulate strategy for Ironclad Denim Small and Medium Enterprises by using business model canvas (BMC) and Un-building business model approach. Also to the internal and external circumstances by using a canvas owned by business model canvas (BMC) that consist of 9 block and Un-building business model that consist 3 type of core business. In this research, triangulation technique is used to test the credibility of data by checking the data to the same source but with different technique. Three different methods there are direct and indirect interview, and then perform a field observation, and the last is documentation. The result of this research shows that Ironclad Denim is suitable with one of the strategy from Model Bussiness Un-bundling, that is Customer Connection Business Model that means the company should able to find a customer as much as possible and service them very well
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FE/2017/386/051708860 |
| Uncontrolled Keywords: | analisis strategi, business model canvas (BMC), |
| Subjects: | 600 Technology (Applied sciences) > 658 General management > 658.4 Executive management > 658.401 Planning, policy making, control, quality management > 658.401 2 Planning and policy making |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Nur Cholis |
| Date Deposited: | 19 Sep 2017 04:17 |
| Last Modified: | 23 Nov 2020 08:06 |
| URI: | http://repository.ub.ac.id/id/eprint/2707 |
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