“Implementasi Strategi Green Supply Chain Management (GSCM) dan Service Quality Green Product Usaha Peternakan Maggot Black Soldier Fly (BSF) di Malang Raya”

Isnaini, Maulinda and Prof. Ir. Hari Dwi Utami, MS., M.AppL.Sc., Ph.D., IPM., ASEAN Eng. and Prof. Dr. Ir. Osfar Sjofjan, M.Sc., IPU., ASEAN Eng (2025) “Implementasi Strategi Green Supply Chain Management (GSCM) dan Service Quality Green Product Usaha Peternakan Maggot Black Soldier Fly (BSF) di Malang Raya”. Magister thesis, Universitas Brawijaya.

Abstract

Tujuan penelitian untuk mengetahui karakteristik pemasok limbah organik, peternak, dan konsumen, kinerja implementasi GSCM pada tingkat pemasok limbah organik untuk pakan maggot BSF, tingkat peternak maggot BSF, kepuasan konsumen terhadap service quality green product, dan implementasi strategi GSCM pada usaha peternakan maggot BSF di Malang Raya. Metode penelitian yaitu metode survei dengan pendekatan kuantitatif. Metode penentuan responden menggunakan snowball sampling dan purposive sampling. Metode pengumpulan data melalui kegiatan wawancara, kuesioner dan dokumentasi, dan FGD sedangkan data sekunder dari literatur pendukung. Jumlah responden yang digunakan pemasok limbah organik (12 responden), peternak maggot BSF (30 responden) dan konsumen (100 responden). Variabel diamati yaitu aliran-aliran dalam GSCM, implementasi GSCM di tingkat pemasok limbah organik (7 sub dimensi), peternak maggot BSF terdapat green procurement, green farming, green marketing, green distribution, dan pengembalian produk (33 sub dimensi) dan konsumen terdapat tangible, responsiveness, reliability, assurance, dan empathy (17 sub dimensi). Analisis data menggunakan analisis desktriptif, CSI, dan IPA. Hasil penelitian menunjukan bahwa karakteristik peternak direpsentasikan oleh usia produktif (31- 35 tahun), pendidikan SMA, pengalaman beternak selama 2-2,5 tahun dan jumlah tanggungan keluarga 4 orang. Pemasok limbah organik diwakili usia produktif (30-40 tahun), pendidikan sarjana, jumlah tanggungan keluarga 3 orang dan pengalaman selama 2 tahun. Konsumen produk maggot direpresentasikan oleh usia produktif (20-30 tahun), pendidikan sarjana dan jumlah tanggungan keluarga 3 orang. Hasil implementasi GSCM, pemasok limbah organik sebagian besar sudah memulai menerapkan, peternak mempertimbangkan. Konsumen sudah cukup puas terhadap service quality green product (CSI 58.50%). Hasil analisis IPA keseluruhan lebih tinggi nilai mean tingkat kepentingan (3.95) dibandingkan dari kinerja (2.93) dan tingkat kesesuaian (74.08%). Implementasi strategi GSCM yang diukur dalam diagram kartesius menunjukan bahwa perlu perbaikan pada kuadran I (TA1, TA2, TA3, TA4, RB2 dan EM1) dan perlu mempertahankan kinerja pada kuadran II (TA5, RB3, AS1, AS2, AS3, EM2, EM3, RS1, dan RS2).

English Abstract

The purpose of this study was to determine the characteristics of organic waste suppliers, farmers, and consumers, the performance of GSCM implementation at the level of organic waste suppliers for BSF maggot feed, the level of BSF maggot farmers, consumer satisfaction with the service quality of green products, and the implementation of GSCM strategies in BSF maggot farming businesses in Malang Raya. The research method is a survey method with a quantitative approach. The method of determining respondents uses snowball sampling and purposive sampling. The method of data collection through interviews, questionnaires and documentation, and FGD while secondary data from supporting literature. The number of respondents used were organic waste suppliers (12 respondents), BSF maggot farmers (30 respondents) and consumers (100 respondents). The variables observed were flows in GSCM, implementation of GSCM at the organic waste supplier level (7 sub-dimensions), BSF maggot farmers have green procurement, green farming, green marketing, green distribution, and product returns (33 subdimensions) and consumers have tangible, responsiveness, reliability, assurance, and empathy (17 subdimensions). Data analysis used descriptive analysis, CSI, and IPA. The results of the study showed that the characteristics of farmers were represented by productive age (31-35 years), high school education, 2-2.5 years of livestock farming experience and the number of family members 4 people. Suppliers of organic waste were represented by productive age (30-40 years), bachelor's education, number of family members 3 people and 2 years of experience. Consumers of maggot products were represented by productive age (20-30 years), bachelor's education and number of family members 3 people. The results of the implementation of GSCM, most organic waste suppliers have started to implement, farmers are considering. Consumers are quite satisfied with the service quality of green products (CSI 58.50%). The results of the overall IPA analysis were higher in the mean value of the level of importance (3.95) compared to performance (2.93) and the level of suitability (74.08%). The implementation of the GSCM strategy measured in the Cartesian diagram shows that improvements are needed in quadrant I (TA1, TA2, TA3, TA4, RB2 and EM1) and it is necessary to maintain performance in quadrant II (TA5, RB3, AS1, AS2, AS3, EM2, EM3, RS1, and RS2)..

Item Type:	Thesis (Magister)
Identification Number:	0425050001
Uncontrolled Keywords:	CSI, IPA, Karakteristik Responden, Limbah Organik
Divisions:	S2/S3 > Magister Ilmu Ternak, Fakultas Peternakan
Depositing User:	Unnamed user with username nova
Date Deposited:	06 Mar 2025 03:00
Last Modified:	06 Mar 2025 03:00
URI:	http://repository.ub.ac.id/id/eprint/237922

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