Muhammad, Syauqi Nur and Sovia Rosalin, S.Kom, S.AB., S.AB (2022) Penerapan CRM Sebagai Strategi Pemasaran Program What’s Up Startup Yang Dijalankan Oleh Ngalup Collaborative Network. Diploma thesis, Universitas Brawijaya.
Abstract
Pengamatan untuk tugas akhir ini mengamati pengaruh dari penerapan Customer Relationship Management (CRM) terhadap peningkatan jumlah peserta pendaftar atau customer pada program What’s Up Startup yang dijalankan oleh Ngalup Collaborative Network. Tujuan pengamatan ini adalah untuk mengetahui bagaimana penerapan CRM terhadap peningkatan jumlah peserta pendaftar atau customer pada program What’s Up Startup yang dijalankan oleh Ngalup Collaborative Network. Dengan penerapan CRM sebagai strategi pemasaran program What’s Up Startup, diharapkan dapat memberi pengaruh baik terhadap pemasaran program What’s Up Startup yang dijalankan oleh Ngalup Collaborative Network. Pengamatan ini dilakukan dengan observasi langsung dari penerapan CRM sebagai strategi marketing Program What’s Up Startup yang dijalankan oleh Ngalup Collaborative Network. Hasil dan penyelesaian pengamatan tugas akhir ini dilakukan dalam kurun waktu 7 bulan dan didapati bahwa terdapat peningkatan terhadap peningkatan jumlah peserta pendaftar atau customer pada program What’s Up Startup yang dijalankan oleh Ngalup Collaborative Network.
English Abstract
Observations for this final project observe the effect of implementing Customer Relationship Management (CRM) To increase the number of registrants or customers in the What's Up Startup program run by the Ngalup Collaborative Network. The purpose of this observation is to aim how the application of CRM can increase the number of registrant participants or customers in the What's Up Startup program run by the Ngalup Collaborative Network. By implementing CRM as a marketing strategy for the What's Up Startup program, it is hoped that it will have an impact on marketing of the What's Up Startup program run by the Ngalup Collaborative Network. This observation was made by direct observation of the implementation of CRM as a marketing strategy for the What's Up Startup Program run by the Ngalup Collaborative Network. The results and completion of this final project observation were carried out within a period of 7 months and it was found that there was an increase in the number of registrant participants or customers in the What's Up Startup program going to by the Ngalup Collaborative Network.
| Item Type: | Thesis (Diploma) |
|---|---|
| Identification Number: | 052217 |
| Uncontrolled Keywords: | CRM, Marketing- CRM, Marketing |
| Divisions: | Program Vokasi > D3 Teknologi Informasi |
| Depositing User: | Sugeng Moelyono |
| Date Deposited: | 19 Feb 2025 08:34 |
| Last Modified: | 19 Feb 2025 08:34 |
| URI: | http://repository.ub.ac.id/id/eprint/236608 |
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