Anggrain, Dwi Fatmala and Dr. Zaki Baridwan, Ak., CA., CPA, CLI and Abdul Ghofar, SE., M.Si., M.Acc., DBA., Ak., CA (2024) Penerimaan Adopsi Sistem Self Service Order and Payment pada Customer Food and Beverage Industry dengan pendekatan TAM dan IS Success Model. Magister thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk menganalisis penerimaan adopsi sistem self service order and payment pada food and beverage industy dengan mengintegrasikan technology acceptance model dan IS Success Model Delone McLean. Sampel dalam penelitian ini adalah pengguna sistem (pelanggan) pada restaurant, café, atau coffeeshop yang sudah menerapkan sistem self service order and payment di Kota Malang. Pengambilan sampel menggunakan metode nonprobabilitas dengan teknik purposive sampling. Jumlah sampel pada penelitian ini adalah 180 responden. Data dianalisis menggunakan Struktur Equation Model-Partial Least Square (SEM-PLS) SmartPLS versi 4. Hasil penelitian menunjukkan bahwa semakin tinggi kualitas sistem, kualitas informasi, kualitas layanan, kegunaan yang dirasakan, dan kemudahan penggunaan yang dirasakan dalam menggunakan sistem self service order and payment dapat meningkatkan kepuasan pengguna. Penelitian memberikan kontribusi pada penerimaan dan penggunaan sistem self service order and payment dan berkontribusi dalam ilmu pengetahuan sebagai implementasi dari integrasi TAM dan IS Success Model Delone Mclean. Penelitian ini dapat digunakan sebagai bahan pertimbangan bagi perusahaan sebelum mengadopsi sistem agar nantinya dapat memberikan keuntungan bagi perusahaan. Penelitian ini mampu memberikan masukan untuk mengembang sistem agar dapat membangun sistem sesuai dengan kebutuhan pengguna.
English Abstract
The objective of this research is to analyze the acceptance of the adoption of self-service order and payment in food-and-beverage industry by integrating the Technology Acceptance Model and Delone and McLean’s IS Success Model. From the population of system users or customers of restaurants, cafes, and coffee shops in Malang City that have used self-service order and payment, 180 of which were selected as the respondents through non-probability sampling method and purposive sampling technique. The data was analyzed via Structural Equation Modeling – Partial Least Squares (SEM-PLS) in SmartPLS version 4. This study finds that the higher the system quality, information quality, service quality, perceived usefulness, and perceived ease of use from the operation of self-service order and payment, the higher the customer satisfaction. This study contributes to the treasury of knowledge regarding the acceptance and the use of self-service order and payment as well as to the science concerning the implementation and integration of TAM and Delone and McLean’s IS Success Model. In addition, the results of this study can be used by companies to consider the adoption of the said system so that their decision can bring benefits for them. Finally, this research also provides inputs that can be used in the development of systems so that the established apparatuses serve the purpose intended by their users.
| Item Type: | Thesis (Magister) |
|---|---|
| Identification Number: | - |
| Uncontrolled Keywords: | Kualitas Sistem, Kegunaan yang Dirasakan, Kemudahan Penggunaan yang Dirasakan, Kepuasan Pengguna, TAM, IS Success Model Delone McLean.system quality, perceived usefulness, perceived ease of use, user satisfaction, TAM, Delone and McLean’s IS Success Model |
| Divisions: | S2/S3 > Magister Akuntansi, Fakultas Ekonomi dan Bisnis |
| Depositing User: | Sugeng Moelyono |
| Date Deposited: | 22 Oct 2024 01:07 |
| Last Modified: | 22 Oct 2024 01:07 |
| URI: | http://repository.ub.ac.id/id/eprint/231863 |
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