Analisis Kualitas Layanan Website Brawijaya Online Learning (BRONE) Menggunakan Metode Webqual 4.0 Dan Importance-Performance Analysis

Ardhiansyah, Muhammad Hanif and Dr. Ir. Dian Eka Ratnawati, S.Si., M.Kom and Ir. Retno Indah Rokhmawati, S.Pd., M.Pd (2024) Analisis Kualitas Layanan Website Brawijaya Online Learning (BRONE) Menggunakan Metode Webqual 4.0 Dan Importance-Performance Analysis. Sarjana thesis, Universitas Brawijaya.

Abstract

Website Brawijaya Online Learning (BRONE) merupakan website Learning Management System (LMS) terbaru yang dibuat dan digunakan oleh Universitas Brawijaya semenjak semester ganjil tahun ajaran 2023/2024 untuk mendukung proses pembelajaran. BRONE dikembangan demi menghasilkan proses pembelajaran yang terintegrasi, tercatat, serta terdokumentasi, lalu meningkatkan efektivitas, efisiensi, dan kualitas pembelajaran. Website BRONE belum pernah dinilai kualitasnya, sehingga demi mendukung tujuan BRONE yaitu meningkatkan kualitas pembelajaran, perlu dilakukan analisis kualitas layanan dari BRONE. Analisis kualitas dilakukan menggunakan metode Webqual 4.0 yang menilai kualitas website dari 3 variabel utama, yaitu usability (kegunaan), information quality (kualitas informasi), dan service interaction quality (kualitas interaksi layanan). Tiga variabel tersebut diwakili 22 indikator pertanyaan pada kuesioner penelitian yang disebarkan kepada sampel penelitian yaitu 100 mahasiswa Universitas Brawijaya yang pernah menggunakan BRONE. Data yang sudah dikumpulkan kemudian dianalisis menggunakan metode Importance- Performance Analysis (IPA) yang berisi analisis kesesuaian, analisis kesenjangan, dan analisis kuadran. Hasil penelitian menyimpulkan bahwa kualitas layanan BRONE sudah cukup baik, namun belum mencapai harapan pengguna. Atributatribut website juga dipisahkan dalam analisis kuadran menjadi yang sudah menjadi prioritas perbaikan, sudah baik hingga perlu dipertahankan, perlu perbaikan namun tidak menjadi prioritas, hingga atribut yang berlebihan. Peneliti juga memberikan rekomendasi-rekomendasi perbaikan di masa depan bagi pihak pengembang BRONE berdasarkan kendala yang dilaporkan serta saran dari pengguna saat penelitian. Beberapa rekomendasi tersebut seperti menyederhanakan antarmuka website, mengoptimalisasi dan meningkatkan kapasitas server BRONE, dan menyelidiki bug pada website yang dapat menyebabkan tugas yang sudah dikumpulkan menjadi tidak terkumpulkan sendiri (un-submitted).

English Abstract

The Brawijaya Online Learning (BRONE) website is the newest Learning Management System (LMS) website created and used by Brawijaya University since the odd semester of the 2023/2024 academic year to support the university’s learning process. BRONE was developed to produce an integrated, recorded and documented learning process, thereby increasing the effectiveness, efficiency and quality of learning. The quality of the BRONE website has never been assessed, so in order to support BRONE's goal of improving the quality of learning, it is necessary to analyze the quality of BRONE's services. Quality analysis was carried out using the Webqual 4.0 method which assesses the website quality from 3 main variables, namely usability, information quality and service interaction quality. These three variables are represented by 22 question indicators in the research questionnaire distributed to the research sample, which are 100 Brawijaya University students who have used BRONE. The data that has been collected is then analyzed using the Importance-Performance Analysis (IPA) method which contains suitability analysis, gap analysis and quadrant analysis. The research results concluded that BRONE's service quality was quite good, but had not reached user expectations. Website attributes were also separated in a quadrant analysis into those that have become a priority for improvement, are good enough and need to be maintained, needs improvement but are not a priority, to attributes that are excessive. The author also provide recommendations for future improvements for BRONE developers based on reported issues and problems as well as suggestions from users during research. Some of these recommendations include simplifying the website interface, optimizing and increasing BRONE’s server capacity, and investigating bugs on the website that could cause assignments that have been submitted to be unsubmitted automatically.

Item Type: Thesis (Sarjana)
Identification Number: 052415
Uncontrolled Keywords: Webqual, Importance-Performance Analysis, IPA, Analisis Kualitas Website, BRONE
Divisions: Fakultas Ilmu Komputer > Teknologi Informasi
Depositing User: Sugeng Moelyono
Date Deposited: 06 Dec 2024 08:13
Last Modified: 06 Dec 2024 08:13
URI: http://repository.ub.ac.id/id/eprint/230404
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