Analisis Faktor Yang Mempengaruhi Penggunaan Berkelanjutan Massive Open Online Course Pada Gen Z Menggunakan Technology Acceptance Model Termodifikasi Dan Task Technology Fit

Alief Nugroho and Ir. Yusi Tyroni Mursityo,, S.Kom., M.AB and Uun Hariyanti,, S.Pd., M.Pd., Ph.D. (2024) Analisis Faktor Yang Mempengaruhi Penggunaan Berkelanjutan Massive Open Online Course Pada Gen Z Menggunakan Technology Acceptance Model Termodifikasi Dan Task Technology Fit. Sarjana thesis, Universitas Brawijaya.

Abstract

E-learning merupakan sistem pembelajaran secara elektronik menggunakan gawai yang memungkinkan pengajar serta pelajar tidak perlu datang ke kelas. Massive Open Online Course (MOOC) merupakan salah satu jenis dari e-learning. Meskipun MOOC memudahkan penggunanya karena tidak perlu datang ke kelas, MOOC memiliki tingkat dropout yang cukup tinggi. Tingginya tingkat dropout MOOC menunjukkan perlunya penelitian untuk memahami faktor-faktor yang memengaruhi penggunaan MOOC pada Generasi Z. Penelitian ini menggunakan model Technology Acceptance Model (TAM) termodifikasi untuk menganalisis pengaruh Task Technology Fit (TTF), Social Recognition (SR), dan Perceived Ease of Use (PEOU) terhadap Attitude Toward Using (ATU) dan Continuance Intention to Use (CITU) MOOC pada Generasi Z. Data dikumpulkan melalui survei online terhadap 385 responden Generasi Z di Indonesia dan dianalisis menggunakan teknik covariance-based SEM. Hasil penelitian menunjukkan bahwa Task Technology Fit dan Social Recognition berpengaruh positif dan signifikan terhadap Perceived Ease of Use. Selanjutnya, Perceived Ease of Use berpengaruh positif dan signifikan terhadap Attitude Toward Using, yang pada gilirannya berpengaruh positif dan signifikan terhadap Continuance Intention to Use. Pengakuan sosial memainkan peran penting karena generasi muda sangat dipengaruhi oleh opini keluarga, teman, dan rekan sebaya dalam penggunaan pembelajaran digital. Platform MOOC perlu fokus pada pengakuan dan apresiasi pengguna, kesesuaian teknologi dengan tugas, dan kemudahan penggunaan platform untuk meningkatkan retensi dan penggunaan berkelanjutan MOOC oleh Generasi Z.

English Abstract

E-learning is an electronic learning system using devices that allow teachers and students to avoid physical classroom attendance. Massive Open Online Courses (MOOCs) are a type of e-learning. Although MOOCs facilitate users by eliminating the need for classroom attendance, they have a high dropout rate. The high dropout rate indicates the need for research to understand the factors influencing MOOC usage among Generation Z. This study employs a modified Technology Acceptance Model (TAM) to analyze the impact of Task Technology Fit (TTF), Social Recognition (SR), and Perceived Ease of Use (PEOU) on Attitude Toward Using (ATU) and Continuance Intention to Use (CITU) MOOCs among Generation Z. Data were collected through an online survey of 385 Generation Z respondents in Indonesia and analyzed using covariance-based SEM techniques. The results indicate that Task Technology Fit and Social Recognition have a positive and significant impact on Perceived Ease of Use. Furthermore, Perceived Ease of Use positively and significantly affects Attitude Toward Using, which in turn positively and significantly influences Continuance Intention to Use. Social recognition plays a crucial role as young generations are highly influenced by the opinions of family, friends, and peers in their use of digital learning. MOOC platforms should focus on user recognition and appreciation, the alignment of technology with tasks, and ease of use to enhance retention and continued usage of MOOCs by Generation Z.

Item Type:	Thesis (Sarjana)
Identification Number:	052415
Uncontrolled Keywords:	MOOC, Generasi Z, TAM, Perceived Ease of Use, Attitude Toward Using, Continuance Intention to Use, Social Recognition, Task Technology Fit, e learning.- MOOC, Generation Z, TAM, Perceived Ease of Use, Attitude Toward Using, Continuance Intention to Use, Social Recognition, Task Technology Fit, e learning.
Divisions:	Fakultas Ilmu Komputer > Sistem Informasi
Depositing User:	Sugeng Moelyono
Date Deposited:	28 Nov 2024 08:04
Last Modified:	28 Nov 2024 08:04
URI:	http://repository.ub.ac.id/id/eprint/229331

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