Rutchya, Ivana C. and Ir. Satrio Hadi Wijoyo,, S.Si., S.Pd., and Ir. Widhy Hayuhardhika Nugraha (2024) Analisis Faktor-Faktor Yang Memengaruhi Terhadap Minat Penggunaan Aplikasi Online Grocery Shopping Alfagift Terintegrasi Pembayaran Digital. Sarjana thesis, Universitas Brawijaya.
Abstract
Belanja online menjadi salah satu tren saat ini karena mendukung minat beli konsumen dengan menawarkan persepsi kegunaan, kemudahan penggunaan, dan keamanan transaksi. Kemajuan teknologi informasi telah secara signifikan mengubah pola konsumsi masyarakat, termasuk dalam belanja kebutuhan seharihari melalui platform digital. Sekitar 13,65% orang di Indonesia terbiasa melakukan pembelanjaan bulanan rumah tangga melalui e-commerce, dengan 21,98% di antaranya memilih Alfagift. Alfagift telah mengadaptasi konsep supermarket tradisional secara online, namun terungkap beberapa analisis sentimen negatif di Google Play, mencakup masalah error dalam pembayaran, ketersediaan produk yang tidak konsisten, kurang responsifnya customer service, dan keterlambatan refund. Hal tersebut berdampak pada perilaku pembelian pengguna. Penelitian ini menggunakan pendekatan kuantitatif dengan metode PLS-SEM terhadap 120 responden di Kota Malang untuk menguji penerimaan aplikasi Alfagift terintegrasi pembayaran digital menggunakan model UTAUT 2. Kota Malang dipilih karena layanan Alfagift masih terbilang baru sehingga diperlukan analisis penerimaan untuk meningkatkan adopsi pengguna. Hasilnya menunjukkan bahwa variabel Social Influence, Facilitating Conditions, Price Value, dan Habit berpengaruh signifikan terhadap minat penggunaan aplikasi Alfagift, sementara variabel Performance Expectancy, Effort Expectancy, dan Hedonic Motivation tidak berpengaruh signifikan. Di sisi lain, variabel Habit dan Behavioral Intention berpengaruh signifikan terhadap perilaku penggunaan aplikasi secara rutin, sedangkan variabel Facilitating Conditions tidak memiliki pengaruh signifikan.
English Abstract
Online shopping is one of the current trends because it supports consumer buying interest by offering perceived usefulness, ease of use, and transaction security. Advances in information technology have significantly changed people's consumption patterns, including in shopping for daily needs through digital platforms. Around 13.65% of people in Indonesia are accustomed to doing their monthly household shopping through e-commerce, with 21.98% of them choosing Alfagift. Alfagift has adapted the concept of a traditional supermarket online, but revealed some negative sentiment analysis on Google Play, including errors in payments, inconsistent product availability, lack of responsive customer service, and delays in refunds. This had an impact on users' purchasing behavior. This study uses a quantitative approach with the PLS-SEM method on 120 respondents in Malang City to test the acceptance of the Alfagift integrated digital payment application using the UTAUT 2 model. Malang City was chosen because the Alfagift service is still relatively new so that acceptance analysis is needed to increase user adoption. The results show that the variabels Social Influence, Facilitating Conditions, Price Value, and Habit have a significant effect on interest in using the Alfagift application, while the variabels Performance Expectancy, Effort Expectancy, and Hedonic Motivation have no significant effect. On the other hand, the variabels Habit and Behavioral Intention have a significant effect on routine application use behavior, while the Facilitating Conditions variabel has no significant effect.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | 052415 |
| Uncontrolled Keywords: | belanja online, grocery shopping, alfagift, penerimaan, utaut 2, pembayaran digiral-online shopping, grocery shopping, alfagift, acceptance, utaut 2, digiral payment |
| Divisions: | Fakultas Ilmu Komputer > Sistem Informasi |
| Depositing User: | Sugeng Moelyono |
| Date Deposited: | 05 Nov 2024 01:55 |
| Last Modified: | 05 Nov 2024 01:55 |
| URI: | http://repository.ub.ac.id/id/eprint/228069 |
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