A Semantics Analysis Of Slang (Saos) In Tweets By The Official X (Twitter) Account Of Partai Keadilan Sejahtera (Pks) During The 2024 Indonesian Presidential Election Campaign

Az-Zahra, Sabrina Yasmin and Anandya Asprillia, S.S., M.A. (2024) A Semantics Analysis Of Slang (Saos) In Tweets By The Official X (Twitter) Account Of Partai Keadilan Sejahtera (Pks) During The 2024 Indonesian Presidential Election Campaign. Sarjana thesis, Universitas Brawijaya.

Abstract

Bahasa gaul adalah variasi bahasa yang secara signifikan meningkatkan strategi komunikasi di media sosial, sehingga sangat relevan untuk partai politik. Selama Kampanye Pemilihan Presiden Indonesia 2024, Partai Keadilan Sejahtera (PKS) secara efektif menggunakan bahasa gaul di akun Twitter resmi mereka (@PKSejahtera) untuk berinteraksi dengan audiens muda. Studi ini meneliti jenis dan fungsi slang yang digunakan oleh PKS, serta bagaimana slang berkontribusi dalam kampanye mereka. Menggunakan metode deskriptif kualitatif dengan pendekatan analisis konten, penelitian ini menganalisis tweet dari akun Twitter resmi PKS selama periode kampanye untuk mengidentifikasi jenis dan fungsi bahasa gaul yang dominan berdasarkan teori Allan dan Burridge (2006). Dari 67 tweet yang telah dianalisis, terungkap bahwa jenis slang “Fresh and Creative” adalah yang paling dominan, yaitu sebesar 53,54% dari keseluruhan dengan 53 kemunculan. Fungsi utama penggunaan bahasa gaul oleh @PKSejahtera adalah “To Initiate Relax Conversation” yang mencapai 35,35% dengan 35 kemunculan. Temuan ini menunjukkan bahwa PKS secara strategis menggunakan bahasa gaul untuk membuat pesan politik lebih relevan dan menarik bagi pemilih muda. Slang berfungsi sebagai alat efektif untuk meningkatkan komunikasi di media sosial, khususnya bagi partai politik seperti PKS. Dengan menggunakan slang, PKS membuat pesan mereka lebih relevan dan mudah diakses, sehingga menjembatani kesenjangan antara politisi dan pemilih muda. Pendekatan ini tidak hanya membuat isu politik lebih mudah dipahami tetapi juga mendorong keterlibatan yang lebih besar di kalangan audiens muda. Peneliti selanjutnya didorong untuk meneliti penggunaan slang di platform media sosial partai politik lainnya, seperti Facebook, Instagram, dan TikTok. Mengingat beragamnya audiens dan karakteristik masing-masing platform, studi semacam itu dapat memberikan pemahaman yang lebih luas tentang bagaimana slang berfungsi di berbagai lingkungan media sosial dan konteks politik.

English Abstract

Slang significantly enhances communication on social media, which is particularly relevant for political parties. During the 2024 Indonesian Presidential Election Campaign, Partai Keadilan Sejahtera (PKS) strategically used slang on their official Twitter account (@PKSejahtera) to engage Millennials and Generation Z. This study investigates the types and functions of slang employed by PKS and examines how these linguistic choices contribute to their overall communication strategy. Utilizing a descriptive qualitative method and content analysis, the research analyzed 67 tweets from PKS’s account to identify the dominant slang types and functions, based on Allan and Burridge’s (2006) theories. The analysis revealed that the “Fresh and Creative” slang type wasthe most prevalent, making up 53.54% of occurrences, with 53 instances. The primary function ofslang in PKS’stweets was “To Initiate Relaxed Conversation,” accounting for 35.35% of functions, with 35 instances. These findings indicate that PKS uses slang to make their political messages more relatable and engaging for young voters. Slang serves as an effective tool for bridging the gap between politicians and younger audiences, simplifying political issues and enhancing engagement. Future research could examine the use of slang on other political parties’ social media platforms, such as Facebook, Instagram, and TikTok, to explore how it affects varied audiences.

Other obstract

Slang significantly enhances communication on social media, which is particularly relevant for political parties. During the 2024 Indonesian Presidential Election Campaign, Partai Keadilan Sejahtera (PKS) strategically used slang on their official Twitter account (@PKSejahtera) to engage Millennials and Generation Z. This study investigates the types and functions of slang employed by PKS and examines how these linguistic choices contribute to their overall communication strategy. Utilizing a descriptive qualitative method and content analysis, the research analyzed 67 tweets from PKS’s account to identify the dominant slang types and functions, based on Allan and Burridge’s (2006) theories. The analysis revealed that the “Fresh and Creative” slang type wasthe most prevalent, making up 53.54% of occurrences, with 53 instances. The primary function ofslang in PKS’stweets was “To Initiate Relaxed Conversation,” accounting for 35.35% of functions, with 35 instances. These findings indicate that PKS uses slang to make their political messages more relatable and engaging for young voters. Slang serves as an effective tool for bridging the gap between politicians and younger audiences, simplifying political issues and enhancing engagement. Future research could examine the use of slang on other political parties’ social media platforms, such as Facebook, Instagram, and TikTok, to explore how it affects varied audiences.

Item Type:	Thesis (Sarjana)
Identification Number:	052412
Uncontrolled Keywords:	Slang Language, Twitter or X, Tweet, @PKSejahtera.-Bahasa Gaul, Twitter atau X, Tweet, @PKSejahtera
Divisions:	Fakultas Ilmu Budaya > Bahasa dan Sastra Inggris
Depositing User:	soegeng Moelyono
Date Deposited:	30 Oct 2024 00:12
Last Modified:	30 Oct 2024 00:12
URI:	http://repository.ub.ac.id/id/eprint/227653

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