Aljaatsyah, Rayhan Bihaqqi and Nanang A.S, , S.M., M.M, (2024) Implementasi Media Sosial Marketing Instagram Sebagai Upaya Meningkatkan Brand Awareness Pada Produk PT. Nifiras Food. Diploma thesis, Universitas Brawijaya.
Abstract
Teknis Implementasi Sosial Media Instagram sebagai media marketing dalam memberikan Brand awareness / Kesadaran Merk pada produk dagang PT Nifiras Food Indonesia. Penelitian ini berisi tahapan teknis implementasi Social Media Marketing yang diterapkan pada produk dagang PT Nifiras Food Indonesia. Agar dapat membantu memberikan informasi terkait tahapan Digital Marketing khususnya dalam Social Media Instagram pada lini bisnis Food And Beverage. Dalam tahapannya penelitian ini akan membahas teknis penerapan Marketing Idea Plan / Perencanaan Ide Marketing, Brand Deals / Kesepakatan Kerja sama dengan Content Creator, Content Upload, Instagram Feeds dan Penerapan Professional Tools atau fitur Bisnis Profil yang ada dalam Social Media Instagram. Penelitian ini menggunakan metode Kualitatif yang telah disesuaikan dengan teknis yang sudah diterapkan pada produk dagang PT Nifiras Food Indonesia.
English Abstract
Technical Implementation of Instagram Social Media as a marketing medium in providing Brand Awareness to PT Nifiras Food Indonesia's trade products. This research contains the technical stages of implementing Social Media Marketing which are applied to PT Nifiras Food Indonesia's trade products. In order to help provide information related to Digital Marketing stages, especially in Social Media Instagram in the Food and Beverage business line. In its stages, this research will discuss the technical implementation of Marketing Idea Plans, Brand Deals / Collaboration Agreements with Content Creators, Content Uploads, Instagram Feeds and Application of Professional Tools or Business Profile features in Instagram Social Media. This research uses a qualitative method that has been adapted to the techniques that have been applied to PT Nifiras Food Indonesia's trade products.
| Item Type: | Thesis (Diploma) |
|---|---|
| Identification Number: | 052417 |
| Uncontrolled Keywords: | Implementasi, Media Sosial Marketing, Instagram-Implementation, Social Media marketing, Instagram |
| Divisions: | Program Vokasi > D3 Administrasi Bisnis |
| Depositing User: | Sugeng Moelyono |
| Date Deposited: | 09 Oct 2024 06:52 |
| Last Modified: | 21 Oct 2024 04:29 |
| URI: | http://repository.ub.ac.id/id/eprint/226592 |
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Text (DALAM MASA EMBARGO)
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