Majid, Abid In’am and Mukhammad Kholid Mawardi, S.Sos, MAB, Ph.D (2024) Strategi Marketing Public Relations Dalam Meningkatkan Penjualan Produk Di PT. Inspired27 (Studi Pada PT. Inspired27 Diera Pandemicovid-19). Diploma thesis, Universitas Brawijaya.
Abstract
Penelitian ini dilakukan untuk menjelaskan bentuk peran dan strategi yang digunakan oleh Public Relation PT. Inspired27 Malang dalam meningkatkan penjualan produk. Dipilihnya Malang khususnya PT. Inspired27 karena Malang merupakan kota pendidikan yangmana banyak mahasiswa dan juga sebagai tempat wisata yang selalu didatangi wisatawan. Dalam penelitian ini menggunakan pendekatan kualitatif. Tipe Tugas akhir ini menggunakan metode wawancara, observasi, dan dokumentasi dalam pengumpulan data. Hasil tugas akhir menunjukkan Strategi Marketing Public Relations yang dilakukan oleh PT. Inspired27 adalah melakukan publikasi dan promosi di media cetak serta media sosial, menggelarkan promo-promo, meningkatkan servis dan pelayanan. Strategi memperkuat brand, dilakukan dalam menghadapi persaingan di industry media cetak, serta strategi menjada citra positif perlu dilakukan agar bisa menjaga kepercayaan dari konsumen. Upaya yang dilakukan yaitu pengorganisasian tim kerja, memperkuat promosi serta evaluasi untuk melihat peluang penjualan, dan mengupgrade kualitas dari PT. Inspired27.
English Abstract
This research was conducted to explain the forms of roles and strategies used by the Public Relations of PT. Inspired27 Malang in increasing sales, quality, and product image. Malang was chosen, especially PT. Inspired27 because Malang is an educational city where there are many students and also a tourist spot that is always visited by tourists. In this study using a qualitative approach. This type of research uses interviews, observation, and documentation in data collection. The results of the research show that the Marketing Public Relations Strategy carried out by PT. Inspired27 is doing publications and promotions in print media and social media, holding promos, improving services and services. Strategies to strengthen the brand, carried out in the face of competition in the print media industry, as well as strategies to maintain a positive image need to be carried out in order to maintain the trust of consumers. Efforts were made namely organizing work teams, strengthening promotions and evaluations to see sales opportunities, and upgrading the quality of PT. inspired27.
| Item Type: | Thesis (Diploma) |
|---|---|
| Identification Number: | 0524170346 |
| Uncontrolled Keywords: | Marketing Public Relations, strategi, penjualan-Marketing Public Relations, strategy, sales, |
| Divisions: | Program Vokasi > D3 Administrasi Bisnis |
| Depositing User: | Sugeng Moelyono |
| Date Deposited: | 08 Oct 2024 08:07 |
| Last Modified: | 08 Oct 2024 08:07 |
| URI: | http://repository.ub.ac.id/id/eprint/226484 |
![[thumbnail of DALAM MASA EMBARGO]](http://repository.ub.ac.id/style/images/fileicons/text.png) |
Text (DALAM MASA EMBARGO)
Abid In'am Majid.pdf Restricted to Registered users only Download (1MB) |
Actions (login required)
 |
View Item |