Wordplay In Wedding Hashtags

Kusumawardani, Arnalia and Tantri Refa Indhiarti, S.S., M.A., (2024) Wordplay In Wedding Hashtags. Magister thesis, Universitas Brawijaya.

Abstract

Terdapat banyak pasangan pemngantin yang menggunakan hashtag pernikahan saat mengunggah konten pernikahannya di media sosial untuk mengumpulkan dan membagikan kenangan pernikahan mereka. Hashtag pernikahan menjadi lebih menarik karena dibentuk dengan menggabungkan nama pasangan pengantin dan kata-kata sehingga akan membentuk hashtag pernikahan yang terdengar seperti kalimat atau frase dengan makna yang indah. Kreativitas menggunakan bahasa ini menghasilkan fenomena wordplay. Jadi, penulis melakukan penelitian ini untuk meneliti jenis pembentukan pun dalam hashtag pernikahan, fungsi dari hashtag pernikahan, dan mengeksplorasi tanggapan pembaca tentang hashtag pernikahan. Penulis menggunakan pendekatan kualitaif dengan hasil deskriptif. Data diambil dari hashtag pernikahan yang digunakan oleh publik figur Indonesia di Instagram. Hashtag pernikahan yang ditemukan dikategorikan ke dalam jenis permainan kata-kata berdasarkan teori Delabastita (1996). Kemudian, fungsi hashtag pernikahan berdasarkan jurnal oleh Burikova & Ovchinnikova (2022) dan respon pembaca dieksplorasi berdasarkan Rosenblatt (1995). Hashtag pernikahan yang ditemukan berjumlah 15 data. Homonimi ditemukan pada 6 data, homofoni dalam 7 data, serta homografi dan paronimi masing masing berjumlah satu data. Dalam proses pengkategorian, setiap data dianalisis melalui word-formation processes, terutama shortenings dan blends. Selain itu, berdasarkan temuan, hashtag pernikahan membantu para pasangan untuk menemukan kontent pernikahan mereka lebih mudah dengan mencari hashtag melalui search bar dan hashtag pernikahan adalah sarana untuk mempromosikan vendor yang terlibat dalam sebuah pernikahan. Kepopuleran hashtag pernikahan juga membuka lapagan pekerjaan baru serta membangun kreativitas masyarakat. Selanjutnya, berdasarkan komentar warganet, peneliti menemukan bahwa tanggapan pembaca mengenai hashtag pernikahan jarang ditemukan. Beberapa pembaca menyertakan hashtag pernikahan dalam komentar mereka tetapi tidak menafsirkannya. Kemudian, peneliti menemukan bahwa komentar membentuk pola seperti ucapan selamat, pujian, doa, dan komentar tentang vendor, caption, kisah cinta pasangan, serta komentar rasa ingin tahu.

English Abstract

Many bridal couples use wedding hashtags when uploading their wedding content on social media to collect and share wedding memories. Wedding hashtags have become more interesting because they are formed by combining the names of the groom and bride and words that will form a wedding hashtag that sounds like a sentence or phrase with a beautiful meaning. The creativity in using this language results in the wordplay phenomenon. So, the researcher conducted this research to investigate the types of pun formation in wedding hashtags, the function of wedding hashtags, and explore the reader response about wedding hashtags. The researcher used a qualitative approach with a descriptive result. The data was taken from the wedding hashtags used by Indonesian public figures on Instagram. Wedding hashtags that have been found categorized into the types of puns based on Delabastita's (1996) theory. Then, the function of the wedding hashtag based on a journal by Burikova & Ovchinnikova (2022) and reader response was explored based on Rosenblatt (1995). The wedding hashtags found amounted to 15 data. Homonymy was found in six data, homophony with seven data, also homography and paronymy with one data each. In the categorization process, each data is also analyzed through wordformation processes, especially shortenings and blends. Furthermore, based on findings, wedding hashtags help couples find their wedding content easier by searching the hashtag on the search bar and wedding hashtags are a means to promote vendors involved in a wedding. The popularity of the wedding hashtag also opens up new job opportunities and builds community creativity. Moreover, based on netizen comments, the researcher found that reader responses regarding wedding hashtags were rare. Some readers included the wedding hashtag in their comments but did not interpret it. Then, the researcher found that comments formed patterns such as congratulating, praising, praying, and comments about the vendor, caption, couple's love story, and curiosity.

Item Type:	Thesis (Magister)
Identification Number:	042412
Uncontrolled Keywords:	pun, wordplay, pernikahan, hashtag, reader response-pun, wordplay, wedding, hashtags, reader response
Divisions:	S2/S3 > Magister Linguistik Terapan, Fakultas Ilmu Budaya
Depositing User:	Unnamed user with username nova
Date Deposited:	01 Oct 2024 01:46
Last Modified:	01 Oct 2024 01:46
URI:	http://repository.ub.ac.id/id/eprint/225586

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