Triwantoro, Yuda and Lintang Edityastono, S.AB.,M.AB. (2024) Analisis Brand Awareness Raja Gula Melalui Event Pameran pada Masyarakat Sidoarjo. Diploma thesis, Universitas Brawijaya.
Abstract
Penelitan ini dilakukan karena adanya permasalahan brand awareness pada merk Raja Gula yang bertujuan untuk menganalisis tingkatan brand awareness raja gula melalui event pameran. Jenis penelitian ini yaitu deskriptif kualitatif. Teknik pengumpulan data yang digunakan yaitu wawancara dan penyebaran kuesioner. Dari hasil penelitian diketahui bahwa melalui kegiatan pasar tani dan pasar murah tingkat brand awareness raja gula berada pada tingkat brand recall.
English Abstract
This research was carried out because of brand awareness problems with the raja gula brand which aims to analyze the level of brand awareness of raja gula through exhibition. This type of research is descriptive qualitative. The data collection technique used is interview and distributed quetionnaires From the research results it is known that through Farmer Market and activities the level of Raja Gula’s brand awareness is at the brand recal.
| Item Type: | Thesis (Diploma) |
|---|---|
| Identification Number: | 052417 |
| Uncontrolled Keywords: | Brand Awareness, Pasar Tani, Pasar Murah |
| Divisions: | Program Vokasi > D3 Administrasi Bisnis |
| Depositing User: | Unnamed user with username nova |
| Date Deposited: | 18 Sep 2024 07:04 |
| Last Modified: | 18 Sep 2024 07:04 |
| URI: | http://repository.ub.ac.id/id/eprint/225555 |
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