Zidane, Muhammad and Salnan Ratih Asriningtias, ST., MT (2024) Desain User Interface dan User Experience Platform Iklan Digital Trending Ads Berbasis Website Dengan Menggunakan Metode User Centered Design. Diploma thesis, Universitas Brawijaya.
Abstract
Tugas akhir ini merancang user interface (UI) dan user experience (UX) platform iklan digital trending ads berbasis website menggunakan metode user centered design (UCD). Metode ini dipilih untuk memastikan desain yang sesuai dengan kebutuhan dan preferensi pengguna. Melalui pendekatan UCD, proses perancangan dilakukan menggunakan perangkat lunak Figma, dan penilaian dilakukan dengan kuesioner system usability scale (SUS) yang melibatkan 25 responden, menghasilkan skor ratarata 75 yang menunjukkan tingkat kegunaan yang baik. Hasil penelitian ini menunjukkan bahwa desain UI/UX yang dirancang efektif, efisien, dan sesuai dengan kebutuhan pengguna, memberikan kontribusi signifikan dalam memperbaiki praktik desain di industri teknologi dan digital advertising.
English Abstract
This final project designs the user interface (UI) and user experience (UX) of the web based digital advertising platform trending ads using the user centered design (UCD) method. This method was chosen to ensure a design that meets the needs and preferences of users. Through the UCD approach, the design process was carried out using figma software, and the assessment was conducted with the system usability scale (SUS) questionnaire involving 25 respondents, resulting in an average score of 75, which indicates a good level of usability. The results of this study show that the UI/UX design is effective, efficient, and in line with user needs, making a significant contribution to improving design practices in the technology and digital advertising industries.
| Item Type: | Thesis (Diploma) |
|---|---|
| Identification Number: | 052417 |
| Uncontrolled Keywords: | User interface (UI), User experience (UX), platform, digital advertising, User centered design (UCD)-User interface (UI), User experience (UX), platform, digital advertising, User centered design (UCD). |
| Divisions: | Program Vokasi > D3 Teknologi Informasi |
| Depositing User: | Sugeng Moelyono |
| Date Deposited: | 09 Sep 2024 06:16 |
| Last Modified: | 09 Sep 2024 06:16 |
| URI: | http://repository.ub.ac.id/id/eprint/225554 |
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