Nisak, Fahrun and Dr. Farida Nurani, S.Sos, M.Si and Taufiq Akbar Al Faj’ri, S.S.,M.Pd (2024) School Branding Manajement Dalam Upaya Meningkatkan Kepercayaan Masyarakat Terhadap Sekolah Swasta (Studi pada MTs Nahdlatul Ulama Pakis). Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk menganalisis penerapan manajemen school branding di MTs NU Pakis dalam upaya meningkatkan kepercayaan masyarakat terhadap sekolah swasta. Metode yang digunakan adalah penelitian kualitatif deskriptif, dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Berdasarkan hasil penelitian, ditemukan bahwa faktor pendukung pelaksanaan school branding management di MTs NU Pakis meliputi kemitraan strategis, inovasi program, komunikasi yang efektif, dan prestasi sekolah. Namun, terdapat juga faktor penghambat seperti lokasi yang kurang strategis, kurangnya sumber daya, serta keterbatasan sarana dan prasarana. Analisis data menunjukkan bahwa sekolah telah melakukan riset untuk mengidentifikasi kebutuhan dan persepsi masyarakat, mengenali keunikan sekolah, menentukan kompetitor, dan menetapkan fokus serta karakteristik brand sekolah. Upaya memperluas branding dilakukan melalui berbagai saluran komunikasi, sementara penerapan branding dilakukan secara menyeluruh dalam operasional dan kegiatan sekolah. Selain itu, rebranding dilakukan untuk menyegarkan citra sekolah dan menyesuaikan dengan tren serta kebutuhan masyarakat yang berubah. Kesimpulannya, meskipun terdapat beberapa hambatan, MTs NU Pakis memiliki potensi yang kuat untuk meningkatkan citra dan kepercayaan masyarakat melalui strategi school branding management yang efektif. Saran yang diberikan meliputi pelaksanaan riset berkala, peningkatan komunikasi dan kompetensi, analisis kompetitor yang mendalam, penerapan branding yang konsisten, perluasan jangkauan branding, dan evaluasi serta rebranding jika diperlukan.
English Abstract
This study aims to analyze the application of school branding smanagement in MTs NU Pakis in an effort to increase public trust in private schools. The method used is qualitative descriptive research, with data collection techniques through observation, interviews, and documentation. Based on the results of the study, it was found that the supporting factors for the implementation of school branding management at MTs NU Pakis include strategic partnerships, program innovation, effective communication, and school achievements. However, there are also inhibiting factors such as a less strategic location, lack of resources, and limited facilities and infrastructure. Data analysis shows that schools have conducted research to identify community needs and perceptions, recognize the uniqueness of schools, determine competitors, and establish the focus and characteristics of the school's brand. Efforts to expand branding are carried out through various communication channels, while the implementation of branding is carried out comprehensively in school operations and activities. In addition, the rebrandingis carried out to refresh the school's image and adjust to the changing trends and needs of the community. In conclusion, despite several obstacles, MTs NU Pakis has strong potential to improve public image and trust through an effective school branding management strategy. The suggestions provided include the implementation of periodic research, improvement of communication and competence, in-depth competitor analysis, consistent branding implementation, expansion of branding reach, and evaluation and rebranding if needed
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | 0524030354 |
| Uncontrolled Keywords: | School Branding, Strategi Branding, Kepercayaan Masyarakat |
| Divisions: | Fakultas Ilmu Administrasi > Administrasi Pendidikan |
| Depositing User: | Unnamed user with username nova |
| Date Deposited: | 09 Sep 2024 06:17 |
| Last Modified: | 09 Sep 2024 06:17 |
| URI: | http://repository.ub.ac.id/id/eprint/224102 |
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Text (DALAM MASA EMBARGO)
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