Azizy, Ahmad Naufal Tsani and Galih Panji Hardiko, S.TP., M.T (2024) Optimalisasi Google Business Profile Untuk Meningkatkan Visibilitas Layanan Pada RAPI Audio System. Diploma thesis, Universitas Brawijaya.
Abstract
Di era transformasi digital, kehadiran online menjadi krusial bagi keberhasilan bisnis, khususnya dalam mencapai audiens yang lebih luas dan meningkatkan interaksi pelanggan. RAPI Audio System telah memulai penerapan Google Business Profile sebagai bagian dari strategi pemasaran digital, namun belum teroptimasi dengan baik sehingga visibilitasnya di Google Search dan Google Maps masih rendah. Penelitian ini berfokus pada optimalisasi Google Business Profile, termasuk optimasi kata kunci pada judul bisnis, deskripsi bisnis, dan postingan. Hasil penelitian menunjukkan bahwa setelah dilakukan optimalisasi, jumlah penayangan (views) pada Google Business Profile RAPI Audio System meningkat sebanyak 49 penayangan atau 55.68%. Selain itu, RAPI Audio System berhasil mencapai peringkat pertama pada pencarian Google dan Google Maps. Dengan demikian, optimalisasi Google Business Profile terbukti efektif dalam meningkatkan visibilitas layanan RAPI Audio System di pasar digital.
English Abstract
In the era of digital transformation, online presence is crucial for business success, especially in reaching a wider audience and increasing customer interaction. RAPI Audio System has started implementing Google Business Profile as part of its digital marketing strategy, but it has not been well optimized, resulting in low visibility on Google Search and Google Maps. This research focuses on optimizing Google Business Profile, including keyword optimization in business titles, business descriptions, and posts. The results showed that after optimization, the number of views on RAPI Audio System's Google Business Profile increased by 49 views or 55.68%. In addition, RAPI Audio System managed to reach the first rank on Google search and Google Maps. Thus, Google Business Profile optimization proved effective in increasing the visibility of RAPI Audio System services in the digital market.
| Item Type: | Thesis (Diploma) |
|---|---|
| Identification Number: | 0524170311 |
| Uncontrolled Keywords: | Google Business Profile, Visibilitas, Pemasaran Digital-Google Business Profile, Visibility, Digital Marketing |
| Divisions: | Program Vokasi > D3 Teknologi Informasi |
| Depositing User: | Sugeng Moelyono |
| Date Deposited: | 26 Jul 2024 08:24 |
| Last Modified: | 26 Jul 2024 08:24 |
| URI: | http://repository.ub.ac.id/id/eprint/223126 |
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