Ramadhani, Mutiara and Dr. Sunarti,, S.Sos, MAB (2024) Pengaruh Argument Quality, Audience Involvement, Source Credibility, dan Audience Engagement terhadap Minat Berkunjung (Survei Pada Penonton Reality-Variety Show 2 Days 1 Night Episode 69 “Pit-a-pat Fluttering Spring”). Sarjana thesis, Universitas Brawijaya.
Abstract
Teori Elaboration Likelihood Model (ELM) yang dikemukakan oleh Petty & Cacioppo (1983) adalah salah satu teori yang berguna untuk mengetahui efektivitas komunikasi persuasif. Teori ELM digunakan untuk mengetahui bagaimana seseorang memproses informasi dan memprediksi pengaruh dari pesan terhadap sikap penerima pesan. Terdapat dua rute seseorang memproses dan terpengaruh oleh pesan, yakni melalui rute sentral dan rute peripheral. Pada penelitian ini, reality-variety show 2 Days 1 Night merupakan program hiburan sekaligus promosi pariwisata yang memiliki pesan yang disampaikan serta isyarat peripheral sebagai upaya komunikasi persuasif. Teori ELM digunakan untuk mengetahui pengaruh kualitas argumen, kredibilitas sumber, dan keterlibatan audien terhadap minat berkunjung. Penelitian ini menggunakan metode kuantitatif dengan pengumpulan data berupa kuesioner daring terhadap 115 orang responden yang telah menonton reality-variety show 2 Days 1 Night episode 69. Teknik analisis yang digunakan adalah regresi linear berganda. Hasil analisis regresi linear berganda menunjukkan bahwa signifikansi dari masing-masing variabel independen lebih kecil dari 0.05, signifikansi dari seluruh variabel independen secara bersama-sama juga menunjukkan angka 0.05, serta koefisien determinasi adalah 0.362 atau 36,2%. Berdasarkan hasil yang telah ditemukan, dapat disimpulkan bahwa argument quality, audience involvement, source credibility, dan audience engagement dalam reality-variety show 2 Days 1 Night episode 69 berpengaruh secara signifikan dan positif terhadap minat berkunjung.
English Abstract
The Elaboration Likelihood Model (ELM) theory proposed by Petty & Cacioppo (1983) is a theory that is useful for determining the effectiveness of persuasive communication. ELM theory is used to determine how a person processes information and predicts the influence of a message on the attitude of the message recipient. There are two routes for someone to process and be influenced by messages, namely through the central route and the peripheral route. In this research, the reality-variety show 2 Days 1 Night is an entertainment program as well as a tourism promotion that has messages conveyed as well as peripheral signals as a persuasive communication effort. ELM theory is used to determine the influence of argument quality, source credibility, and audience involvement on visiting interest. This research used a quantitative method by collecting data in the form of an online questionnaire from 115 respondents who had watched the reality�variety show 2 Days 1 Night episode 69. The analysis technique used was multiple linear regression. The results of multiple linear regression analysis show that the significance of each independent variable is less than 0.05, the significance of all independent variables together also shows 0.05, and the coefficient of determination is 0.362 or 36.2%. Based on the results that have been found, it can be concluded that argument quality, audience involvement, source credibility, and audience engagement in the reality-variety show 2 Days 1 Night episode 69 have a significant and positive effect on interest in visiting.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | 0524030301 |
| Uncontrolled Keywords: | Elaboration Likelihood Model, Reality-variety show, Minat Berkunjung, Promosi-Elaboration Likelihood Model, Reality-variety show, Visit Intention, Promotion |
| Divisions: | Fakultas Ilmu Administrasi > Pariwisata |
| Depositing User: | Unnamed user with username nova |
| Date Deposited: | 28 Jun 2024 08:04 |
| Last Modified: | 28 Jun 2024 08:04 |
| URI: | http://repository.ub.ac.id/id/eprint/222153 |
![[thumbnail of DALAM MASA EMBARGO]](http://repository.ub.ac.id/style/images/fileicons/text.png) |
Text (DALAM MASA EMBARGO)
Mutiara Ramadhani.pdf Restricted to Registered users only Download (4MB) |
Actions (login required)
 |
View Item |