Junita, Aurel Avindha Freshya and Sovia Rosalin, A.Md., S.Kom., S.AP., M.AB (2024) Evaluasi Customer Engagement pada Konten Post Instagram @atourin. Diploma thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk mendapatkan hasil evaluasi customer engagement pada konten post instagram @atourin dengan teori social media engagement oleh Catur Suratnoaji, Nurhadi, dan Candrasari dalam buku Metode Analisis Media Sosial Berbasis Big Data (2019) dengan teknik pengumpulan data yaitu pengumpulan data dokumen, data lapangan, dan dokumentasi. Dari hasil penelitian diketahui bahwa: (1) Engagement rate Instagram atourin diukur dari tiga aspek, yaitu conversation, amplification, dan applause. (2) Konten mengenai event menjadi jenis konten dengan angka engagement rate tertinggi (3) Pada konten post Instagram atourin, terdapat tendensi di salah satu aspek yaitu applause serta terdapat ketidakoptimalan diconversation dan amplification
English Abstract
This study aims to obtain the results of evaluating customer engagement on @atourin's Instagram post with social media engagement theory by Catur Suratnoaji, Nurhadi, and Candrasari in the book Social Media Analysis Methods Based on Big Data (2019) using data collection techniques, namely, document data collection, field data, and documentation. From the results of the study, it is known that: (1) Engagement rate Instagram atourin is measured from three aspects, namely conversation, amplification, and applause. (2) Content about events is the type of content with the highest engagement rate (3) In Atourin's Instagram post, there is a tendency in applause, and there is conversation and amplification that are not optimal
| Item Type: | Thesis (Diploma) |
|---|---|
| Identification Number: | 0524170117 |
| Uncontrolled Keywords: | Engagement Rate, Instagram |
| Divisions: | Program Vokasi > D3 Teknologi Informasi |
| Depositing User: | Sugeng Moelyono |
| Date Deposited: | 28 Jun 2024 02:59 |
| Last Modified: | 28 Jun 2024 02:59 |
| URI: | http://repository.ub.ac.id/id/eprint/221700 |
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