Azani, Muhammad Rezky and Tia Subekti, S.IP., MA (2024) Efektivitas Program Apresiasi Kreasi Indonesia Oleh Kementerian Pariwisata Dan Ekonomi Kreatif Dalam Pengembangan Usaha Mikro Kecil Dan Menengah Di Jakarta Pasca Pandemi Covid-19. Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini membahas tentang efektivitas program Apresiasi Kreasi Indonesia oleh Kementerian Pariwisata Dan Ekonomi Kreatif dalam pengembangan UMKM di Jakarta pasca pandemi Covid-19. Hal tersebut dilatarbelakangi dengan menurunnya produktivitas UMKM, di mana pandemi Covid-19 ini mengakibatkan jumlah penduduk yang bekerja di Jakarta pun mengalami penyusutan hingga 193 ribu orang per Agustus 2020 sehingga total penduduk yang masih bekerja mencapai 4,66 juta orang. Meningkatnya angka pengangguran di Jakarta terutama disumbang dari pekerja sektor formal yang berkurang hingga 453.295 orang per Agustus 2020. Penelitian ini bertujuan untuk meneliti salah satu upaya pemerintah untuk membantu pengembangan UMKM di Indonesia melalui program Apresiasi Kreasi Indonesia yang dibawah naungan Kementerian Pariwisata Dan Ekonomi Kreatif. Penelitian ini menggunakan teori efektivitas oleh Sutrisno (2010), dengan lima indikator yang digunakan yaitu Pemahaman Program, Ketepatan Sasaran, Ketepatan Waktu, Tercapainya Tujuan, dan Perubahan Nyata. Metode penelitian yang digunakan yaitu metode kualitatif deskriptif dengan teknik wawancara dan dokumentasi. Hasil dari penelitian ini menunjukkan bahwa program Apresiasi Kreasi Indonesia sudah memenuhi kelima indikator efektivitas program dari Sutrisno (2010), di mana Kemenparekraf sudah menyosialisasikan program AKI melalui media sosial seperti Instagram, selain itu kemenparekraf juga bekerja sama dengan Dinas Pariwisata di Kota Jakarta untuk menyosialisasikan program ini. Dalam pelaksanaanya program Apresiasi Kreasi Indonesia (AKI) 2023 di Jakarta memiliki 28 finalis dengan rangkaian kegiatan yang berjalan kurang lebih 6 bulan, terhitung dari pembukaan pendaftar pada tanggal 16 Februari 2023, bootcamp 7-9 April 2023, dan pameran 2-4 Juni 2023 di Lippo Mall Kemang. Program Apresiasi Kreasi Indonesia 2023 di Jakarta memiliki beberapa fasilitas seperti mentoring dan pameran. Fasilitas tersebut bertujuan untuk mengembangkan para pelaku UMKM agar dapat memberikan inovasi baru dalam menghasilkan produk yang berkualitas dan dapat bersaing dengan produk luar. Berdasarkan hal tersebut, program Apresiasi Kreasi Indonesia 2023 mampu dalam mengembangkan UMKM melalui peningkatan penjualan dan exposure yang signifikan
English Abstract
This research discusses the effectiveness of the Indonesian Creation Appreciation program by the Ministry of Tourism and Creative Economy in developing MSME in Jakarta after the Covid- 19 pandemic. This is motivated by the decline in MSME productivity, where the Covid-19 pandemic has resulted in the number of working people in Jakarta shrinking by 193 thousand people as of August 2020 so that the total population who are still working reaches 4.66 million people. The increase in unemployment in Jakarta was mainly contributed by formal sector workers, which decreased by 453,295 people as of August 2020. This study aims to examine one of the government's efforts to assist the development of MSME in Indonesia through the Indonesian Creation Appreciation program under the auspices of the Ministry of Tourism and Creative Economy. This research uses the theory of effectiveness by Sutrisno (2010), with five indicators used, namely Program Understanding, Target Accuracy, Timeliness, Achievement of Goals, and Real Change. The research method used is descriptive qualitative method with interview and documentation techniques. The results of this study indicate that the Indonesian Creation Appreciation program has met the five indicators of program effectiveness from Sutrisno (2010), where Ministry of Tourism and Creative Economy has socialized the AKI program through social media such as Instagram, besides that Ministry of Tourism and Creative Economy also collaborates with the Tourism Office in the City of Jakarta to socialize this program. In its implementation, the Indonesian Creation Appreciation 2023 program in Jakarta has 28 finalists with a series of activities that run for approximately 6 months, starting from the opening of registrants on February 16, 2023, bootcamp 7-9 April 2023, and exhibition 2-4 June 2023 at Lippo Mall Kemang. The Kreasi Indonesia 2023 Appreciation Program in Jakarta has several facilities such as mentoring and exhibitions. These facilities aim to develop MMSME players so that they can provide new innovations in producing quality products and can compete with outside products. Based on this, the Kreasi Indonesia 2023 Appreciation program is able to develop MSMEs through a significant increase in sales and exposure.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | 052411 |
| Uncontrolled Keywords: | Apresiasi Kreasi Indonesia, Efektivitas, UMKM, Kemenparekraf-Indonesian Creation Appreciation Program, Effectiveness, MSME, The Ministry of Tourism and Creative Economy |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Pemerintahan |
| Depositing User: | Sugeng Moelyono |
| Date Deposited: | 14 Jun 2024 08:51 |
| Last Modified: | 14 Jun 2024 08:51 |
| URI: | http://repository.ub.ac.id/id/eprint/220919 |
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