Pengaruh Perceived Ease Of Use, Perceived Usefulness, Dan Perceived Risk Terhadap Continuance Intention Melalui Customer Satisfaction Pada Penggunaan Quick Response Code Indonesia Standard (QRIS) (Survei pada Mahasiswa Universitas Brawijaya)

Premadi, Leurentius Lanang and Riyadi, Dr., Drs, M.Si. (2024) Pengaruh Perceived Ease Of Use, Perceived Usefulness, Dan Perceived Risk Terhadap Continuance Intention Melalui Customer Satisfaction Pada Penggunaan Quick Response Code Indonesia Standard (QRIS) (Survei pada Mahasiswa Universitas Brawijaya). Sarjana thesis, Universitas Brawijaya.

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis dan menjelaskan pengaruh Perceived Ease Of Use, Perceived Usefulness, Dan Perceived Risk Terhadap Continuance Intention Melalui Customer Satisfaction dengan studi Pada Penggunaan Quick Response Code Indonesia Standard (QRIS) Mahasiswa Universitas Brawijaya. Jenis penelitian skripsi ini menggunakan jenis penelitian eksplanatori (explanatory research) dengan pendekatan kuantitatif. Pengambilan sampel dilakukan kepada pengguna Quick Response Code Indonesia Standard (QRIS) di Universitas Brawijaya dengan total 100 responden melalui perhitungan rumus oleh Hair et al (2018) dengan teknik purposive sampling serta pengumpulan data melalui kuesioner secara online. Analisis yang dilakukan pada penelitian ini adalah analisis deskriptif menggunakan software SmartPLS 4.0. Uji instrumen penelitian meliputi Uji outer model, uji inner model, dan uji path coefficient. Hasil penelitian ini menunjukkan bahwa (1) Variabel Perceived Ease Of Use berpengaruh positif dan signifikan terhadap Continuance Intention Melalui Customer Satisfaction, (2) Variabel Perceived Usefulness berpengaruh positif dan signifikan terhadap Continuance Intention Melalui Customer Satisfaction, (3) Variabel Perceived Risk berpengaruh positif dan signifikan terhadap Continuance Intention Melalui Customer Satisfaction, (4) Variabel Customer Satisfaction berpengaruh positif dan signifikan terhadap Continuance Intention, (5) Variabel Perceived Ease Of Use, Perceived Usefulness, Dan Perceived Risk berpengaruh positif dan signifikan terhadap Continuance Intention Melalui Customer Satisfaction.

English Abstract

This research aims to analyze and explain the influence of Perceived Ease Of Use, Perceived Usefulness, and Perceived Risk on Continuance Intention Through Customer Satisfaction with a study on use of Quick Response Code Indonesia Standard (QRIS) for Brawijaya University Students. The type of research in this thesis uses explanatory research with a quantitative approach. This research carried out sampling of Quick Response Code Indonesia Standard (QRIS) users in Brawijaya University with a 100 respondents using formula calculations by hair et al (2018) with a purposive sampling technique and data collection through online questionnaires. The analysis carried out in this research was descriptive analysis using SmartPLS 4.0 software. The research instrument test includes the outer model test, the inner model test, and the path coefficient test. The results of this research show that, (1) the Perceived Ease of Use variable has a positive and significant effect on Continuance Intention through Customer Satisfaction, (2) the Perceived Usefulness variable has a positive and significant effect on Continuance Intention through Customer Satisfaction, (3) the Perceived Risk variable has a positive and significant effect on Continuance Intention through Customer Satisfaction. significant impact on Continuance Intention through Customer Satisfaction, (4) Customer Satisfaction variables have a positive and significant impact on Continuance Intention, (5) Perceived Ease of Use, Perceived Usefulness, and Perceived Risk variables have a positive and significant impact on Continuance Intention through Customer Satisfaction.

Item Type:	Thesis (Sarjana)
Identification Number:	0524030050
Uncontrolled Keywords:	Perceived Ease Of Use, Perceived Usefulness, Perceived Risk, Continuance Intention, Customer Satisfaction-Perceived Ease Of Use, Perceived Usefulness, Perceived Risk, Continuance Intention, Customer Satisfaction
Divisions:	Fakultas Ilmu Administrasi > Ilmu Administrasi Bisnis / Niaga
Depositing User:	soegeng sugeng
Date Deposited:	13 May 2024 07:37
Last Modified:	13 May 2024 07:37
URI:	http://repository.ub.ac.id/id/eprint/218710

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