Tanjung, Sekar Heksagara and Reza Safitri, S.Sos., M.Si., Ph.D. (2023) Fenomena Cyberbullying Terhadap Pemeran Utama “The Little Mermaid” (Studi Pada Akun Instagram @disneyindonesia). 2023. Sekar Heksagara Tanjung. Sarjana thesis, Universitas Brawijaya.
Abstract
Halle Bailey setelah ditetapkan oleh Walt Disney menjadi pemeran tokoh utama Ariel dalam film “The Little Mermaid” mengalami banyak perundungan di media sosial termasuk pada akun Instagram @disneyindonesia setelah unggahan official trailer film tersebut tayang. Hal ini disebabkan karena adanya ketidaksesuaian antara penampilan fisik Halle Bailey dengan tokoh Ariel versi kartun menurut masyarakat. Penelitian ini bertujuan untuk mengetahui jenis-jenis cyberbullying yang terjadi di kolom komentar akun Instagram @disneyindonesia terhadap Halle Bailey dengan menggunakan metode penelitian kualitatif dengan teknik analisis isi. Hasil penelitian ini menunjukkan bahwa terdapat empat dari delapan jenis cyberbullying yang ditemukan di kolom komentar, yakni flaming, harassment, denigration, dan impersonation yang banyak disampaikan dalam bentuk satire dan sarkasme. Banyaknya jumlah komentar yang mengandung cyberbullying juga dipengaruhi karena adanya provokasi satu sama lain antarpengguna Instagram.
English Abstract
Halle Bailey, after being appointed by Walt Disney to be the main character cast of Ariel in the film "The Little Mermaid” experienced a lot of bullying on social media, including on the Instagram account of @disneyindonesia after the official trailer of this film was uploaded. This occurrence according to public is due to the mismatch between Halle Bailey's physical appearance and the cartoon version of Ariel. This research aims to determine the types of cyberbullying happening in the comments section of the Instagram account @disneyindonesia towards Halle Bailey by using qualitative research methods with content analysis techniques. The results of this research show that there are four out of eight types of cyberbullying found in the comments section namely flaming, harassment, denigration, and impersonation which are mostly conveyed in the form of satire and sarcasm. The large number of comments containing cyberbullying is also influenced by provocation between Instagram users.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | 0523110096 |
| Uncontrolled Keywords: | cyberbullying, Halle Bailey, media sosial, Instagram-cyberbullying, Halle Bailey, social media, Instagram |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Komunikasi |
| Depositing User: | soegeng sugeng |
| Date Deposited: | 22 Apr 2024 03:01 |
| Last Modified: | 22 Apr 2024 03:01 |
| URI: | http://repository.ub.ac.id/id/eprint/218360 |
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Text (DALAM MASA EMBARGO)
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