Pengaruh Perceived of Usefulness, Perceived Ease of Use terhadap Purchase Intention menggunakan Aplikasi Access by KAI di Kota Malang

Rahadiyan, Rizki Nafi and Dimas Hendrawan, SE., MM. (2023) Pengaruh Perceived of Usefulness, Perceived Ease of Use terhadap Purchase Intention menggunakan Aplikasi Access by KAI di Kota Malang. Sarjana thesis, Universitas Brawijaya.

Abstract

Penelitian ini memiliki tujuan untuk mengetahui pengaruh langsung dari perceived usefulness, perceived ease of use terhadap purchase intention pada aplikasi Access by KAI di Kota Malang. Jenis penelitian ini adalah explanatory research yang menjelaskan hubungan kausal antar variabel-variabelnya. Penelitian ini menggunakan sampel sebanyak 120 respoden dimana penyebaran kuisioner dilaksanakan pada penduduk Kota Malang. Sampel terdiri dari penduduk Kota Malang yang tahu, namun belum pernah bertransaksi dengan menggunakan aplikasi Access by KAI. Uji hipotesis dilakukan menggunakan uji t. Analisis data menggunakan Analisis Regresi Linear Berganda yang diolah dengan software SPSS 26. Dari hasil pengujian terhadap kedua hipotesis yang telah dilakukan dapat disimpulkan bahwa variabel perceived usefulness, perceived ease of use berpengaruh secara signifikan dan positif terhadap variabel purchase intention pada aplikasi Access by KAI di Kota Malang.

English Abstract

The objective of this research is to identify the direct effect of perceived usefulness and perceived ease of use on people’s intention to make purchases via Access application by KAI in Malang City. This explanatory study corroborates the causal relationships between its variables. The samples are 120 people who live in Malang City and have not made transactions using Access application by KAI. The research data was harvested from questionnaires and analyzed using multiple linear regression and the hypotheses were assessed using t-test; all of the process was performed in SPSS 26. This study finds that perceived usefulness and perceived ease of use positively and significantly affect the intention of people in Malang City to make purchases using Access application by KAI.

Item Type:	Thesis (Sarjana)
Identification Number:	:0523020898
Uncontrolled Keywords:	Perceived Usefulness, Perceived Ease of Use, Purchase Intention.
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Unnamed user with username nova
Date Deposited:	05 Apr 2024 06:09
Last Modified:	05 Apr 2024 06:09
URI:	http://repository.ub.ac.id/id/eprint/218029

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