Altamis, Mohammad Rafie and Budi Fajar Supriyanto, S.Kom, M.Kom, (2023) Peran Analisis Pengikut LinkedIn dan Facebook dalam Meningkatkan Strategi Pemasaran Perusahaan ICORBP. Diploma thesis, Universitas Brawijaya.
Abstract
With the rise of the digital era, companies are taking every opportunity to leverage all aspects of social media to bolster their marketing strategies. One such method is through the analysis of followers on popular social media platforms, namely LinkedIn and Facebook. This study, entitled "The Role of LinkedIn and Facebook Follower Analysis in Enhancing ICORBP Company's Marketing Strategy," is concentrated on understanding how the information derived from follower analysis can be utilized to inform and refine the company's marketing strategies. This involves the collection and analysis of data over a specified period, with the study evaluating the follower count, level of follower engagement, and the demographics of the followers on both platforms. The study's findings reveal that LinkedIn has a higher engagement rate than Facebook, indicating a more substantial interaction level between the company and its followers. Nonetheless, due to its vast user base, Facebook remains an essential component of the company's marketing strategy. It is therefore crucial for companies to understand that, despite differences in user demographics and interaction types, both platforms contribute significantly to the effectiveness of their marketing strategies. The results of this study provide valuable insights that companies can employ to adjust and optimize their social media marketing strategies, allowing them to reach a broader audience and achieve heightened marketing effectiveness. Thus, follower analysis on LinkedIn and Facebook plays a critical role in aiding companies to understand their followers better and tailor their marketing strategies to suit the needs and preferences of the followers.
English Abstract
With the rise of the digital era, companies are taking every opportunity to leverage all aspects of social media to bolster their marketing strategies. One such method is through the analysis of followers on popular social media platforms, namely LinkedIn and Facebook. This study, entitled "The Role of LinkedIn and Facebook Follower Analysis in Enhancing ICORBP Company's Marketing Strategy," is concentrated on understanding how the information derived from follower analysis can be utilized to inform and refine the company's marketing strategies. This involves the collection and analysis of data over a specified period, with the study evaluating the follower count, level of follower engagement, and the demographics of the followers on both platforms. The study's findings reveal that LinkedIn has a higher engagement rate than Facebook, indicating a more substantial interaction level between the company and its followers. Nonetheless, due to its vast user base, Facebook remains an essential component of the company's marketing strategy. It is therefore crucial for companies to understand that, despite differences in user demographics and interaction types, both platforms contribute significantly to the effectiveness of their marketing strategies. The results of this study provide valuable insights that companies can employ to adjust and optimize their social media marketing strategies, allowing them to reach a broader audience and achieve heightened marketing effectiveness. Thus, follower analysis on LinkedIn and Facebook plays a critical role in aiding companies to understand their followers better and tailor their marketing strategies to suit the needs and preferences of the followers.
| Item Type: | Thesis (Diploma) |
|---|---|
| Identification Number: | 0523170492 |
| Uncontrolled Keywords: | Follower Analysis, LinkedIn, Facebook, Marketing Strategy, ICORBP Company. |
| Divisions: | Program Vokasi > D3 Teknologi Informasi |
| Depositing User: | soegeng sugeng |
| Date Deposited: | 04 Apr 2024 00:27 |
| Last Modified: | 04 Apr 2024 00:27 |
| URI: | http://repository.ub.ac.id/id/eprint/217952 |
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