Khasanah, Putri Laylatul and Dinia Saridewi, M.A. (2023) Strategi Kreatif Produser Dalam Mempertahankan Eksistensi Program Pojok Kampung di JTV. Diploma thesis, Universitas Brawijaya.
Abstract
Penelitian mengenai strategi kreatif bermula adanya program acara unggulan Pojok Kampung di stasiun JT\/ Surabaya. Program acara unggulan tersebut telah diproduksi sejak tahun 2003 hingga sekarang. Penelitian ini mengambil focus bagaimana strategi kreatif produser diterapkan pada program acara Pojok Kampung sebagai program unggulan di JTV Surabaya. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan teknik pengambilan data melalui wawancara dan observasi secara langsung maupun tidak langsung. Strategi kreatif yang diterapkan produser dalam menentukan target penonton, bahasa naskah suroboyoan, format acara, punching //nedi setiap closing segmen, g/‘mm/ck, c/ip hanger, tune & bumper, penataan artistik, mus/'c& fashion, logo dan musik track ID tune. Selain itu strategi kreatif juga terdapat pada penambahan mini segmen, penjadwalan presenter yang bervariasi, evaluasi dilakukan dengan rapat seminggu sekali dengan tim yang terlibat serta promosi dilakukan secara afi‘ a/7“ maupun melalui media sosial.
English Abstract
Research on creative strategies began with the flagship program Pojok Kampung at JTV Surabaya station. The flagship program has been produced since 2003 until now. This research focuses on how the producer's creative strategy is applied to the Pojok Kampung program as a flagship program at JT\/ Surabaya. This research uses a descriptive qualitative approach with data collection techniques through interviews and direct and indirect observation. The creative strategy applied by producers in determining the target audience, suroboyoan script language, program format, punching line in each closing segment, gimmick, clip hanger, tune & bumper, artistic arrangement, music & fashion, logo and music track ID tune. In addition, creative strategies are also found in the addition of mini segments, varied presenter scheduling, evaluation is carried out by meeting once a week with the team involved and promotion is carried out off-air and through social media
| Item Type: | Thesis (Diploma) |
|---|---|
| Identification Number: | 0523170452 |
| Uncontrolled Keywords: | strategi kreatif, produser, progam Pojok Kampung- creative strategy, producer, Pojok Kampung program |
| Divisions: | Program Vokasi > D3 Teknologi Informasi |
| Depositing User: | soegeng sugeng |
| Date Deposited: | 21 Mar 2024 02:20 |
| Last Modified: | 21 Mar 2024 02:20 |
| URI: | http://repository.ub.ac.id/id/eprint/217380 |
![[thumbnail of DALAM MASA EMBARGO]](http://repository.ub.ac.id/style/images/fileicons/text.png) |
Text (DALAM MASA EMBARGO)
Putri Laylatul Khasanah.pdf Restricted to Registered users only Download (3MB) |
Actions (login required)
 |
View Item |