Nailah, Lathifah Ummul and Budi Fajar Supriyanto, S.Kom, M.Kom, (2023) Pengaruh metode pembayaran cash on delivery terhadap keputusan pembelian di Masyarakt Perumahan Mantang Batam. Diploma thesis, Universitas Brawijaya.
Abstract
Penelitian ini memiliki tujuan untuk mengetahui pengaruh metode pembayaran Cash On Delivery terhadap keputusan pembelian masyarakat pada e-commerce dan untuk mengetahui e-commerce yang paling diminati masyarakat ketika menggunakan metode pembayaran cash on delivery. Pengolahan data dilakukan dengan menggunakan rumus pembobotan dengan skala likerd, perhitungan interpretasi nilai, perhitungan nilai interval dan perhitungan index %. Hasil akhir penelitian menunjukan skala indeks sebesar 55% yang termasuk kedalam kategori interval “netral” dan diketahui persentase e- commerce shopee sebesar 96,2%. Sehingga dapat disimpulkan dengan ada atau tidaknya metode pembayaran cash on delivery tidak mempengaruhi keputusan pembelian di Masyarakat Perumahan Mantang Batam atau memiliki pengaruh yang lemah. Dapat disimpulkan juga bahwa shopee merupakan e-commerce yang diminati masyarakat ketika menggunakan metode pembayaran Cash On Delivery.
English Abstract
The purpose of this study was to determine the effect of the cash on delivery payment method on people's purchasing decisions on e-commerce and to find out which e-commerce people are most interested in when using the cash on delivery payment method. Data processing is done by using a weighting formula with a Likerd scale, calculating value interpretation, calculating interval values and calculating index %. The final results of the study show an index scale of 55% which is included in the "neutral" interval category and it is known that the percentage of e-commerce shopee is 96.2%. So it can be concluded that the presence or absence of the cash on delivery payment method does not affect purchasing decisions in the Batam Simpang Housing Society or has a weak influence. It can also be concluded that shopee is an e-commerce that is of interest to the public when using the cash on delivery payment method.
| Item Type: | Thesis (Diploma) |
|---|---|
| Identification Number: | 0523170433 |
| Uncontrolled Keywords: | Cash On Delivery payment method, E-commerce, Purchase Decision-Metode pembayaran Cash On Delivery, E-commerce, Keputusan Pembelian |
| Divisions: | Program Vokasi > D3 Teknologi Informasi |
| Depositing User: | soegeng sugeng |
| Date Deposited: | 21 Mar 2024 00:14 |
| Last Modified: | 21 Mar 2024 00:14 |
| URI: | http://repository.ub.ac.id/id/eprint/217349 |
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