Hermawan, Renaldy and Budi Fajar Supriyanto, S.Kom, M.Kom, (2023) Analisis Perbandingan Artificial Intelligence dan Manual untuk Pembuatan Konten Instagram. Diploma thesis, Universitas Brawijaya.
Abstract
Fenomena pertarungan pengembang artificial intelligence, yaitu OpenAI dan Google menunjukkan bahwa pekerjaan manusia akan semakin dipermudah. Pekerjaan manusia tersebut salah satunya adalah produksi content marketing. Produksi konten pemasaran ini bisa dilakukan lebih cepat dan otomatis menggunakan bantuan AI-writing programs seperti ChatGPT, Notion AI, dan Copy AI. Namun, masalah yang terjadi adalah lack of knowledge penggunaan AI di kalangan pemasar. Hoa Academy, melalui Instagramnya @hoacademy.id bermaksud mengatasi masalahnya terkait kurangnya sumber daya manusia dalam membuat konten dengan bantuan AI. Penulis membuat penelitian berjudul “Analisis Perbandingan Artificial Intelligence dan Manual untuk Pembuatan Konten Instagram” dengan tujuan untuk mengatasi kurangnya pemahaman penerapan AI tersebut. Selain itu, kualitas konten yang dihasilkan AI bisa dinilai menggunakan parameter Engagement Rate (ER). Penelitian dilakukan dengan membandingkan 4 variabel, yaitu Manual ChatGPT, Notion AI, dan Copy AI. Penulis memberikan penjabaran terkait cara penggunaan AI untuk mengatasi lack of knowledge. Setelah itu, hasil Insight konten diolah untuk dihitung nilai Ernya. Hasil penelitian menunjukkan bahwa nilai rata-rata ER tertinggi ada pada variabel ChatGPT, kedua Notion AI, ketiga Manual, dan Keempat Copy AI. Melalui penelitian ini diharapkan Hoa Academy bisa memanfaatkan AI untuk konten Instagtam @hoacademy.id di masa depan. Selain itu, karena batasan masalah hanya terfokus pada 40 konten carousel @hoacademy.id pada bulan Mei-Juni 2023, maka disarankan ada studi lebih lanjut terkait bentuk konten video dan pengembangan perintah teks untuk AI.
English Abstract
The phenomenon of the battle between artificial intelligence developers, namely OpenAI and Google, shows that human work will be made easier. One of these human jobs is the production of content marketing. Marketing content can be produced more quickly and automatically with the help of AI-writing programs such as ChatGPT, Notion AI, and Copy AI. However, the problem that occurs is the lack of knowledge of AI usage among marketers. Through its Instagram @hoacademy.id, Hoa Academy intends to address the problem related to the lack of human resources in creating content with the help of AI. The author conducted a study entitled "Comparative Analysis of Artificial Intelligence and Manual for Creating Instagram Content" to overcome the lack of understanding of the application of AI. In addition, the quality of content produced by AI can be assessed using the Engagement Rate (ER) parameter. The research was conducted by comparing 4 variables: ChatGPT Manual, Notion AI, and Copy AI. The author explains how to use AI to overcome a lack of knowledge. After that, the content insight results are processed to calculate the Er value. The results showed that the highest ER average value was in the ChatGPT variable, the second Notion AI, the third Manual, and the fourth Copy AI. Through this research, it is hoped that Hoa Academy can utilize AI for Instagram @hoacademy.id content in the future. In addition, because the problem limitation is only focused on 40 @hoacademy.id carousel content in May-June 2023, it is recommended that further studies be carried out regarding the form of video content and the development of text commands for AI.
| Item Type: | Thesis (Diploma) |
|---|---|
| Identification Number: | 0523170362 |
| Uncontrolled Keywords: | Artificial Intelligence, Ai-Writing Programs, Content Marketing, Instagram-Artificial Intelligence, Ai-Writing Programs, Content Marketing, Instagram |
| Divisions: | Program Vokasi > D3 Teknologi Informasi |
| Depositing User: | Sugeng Moelyono |
| Date Deposited: | 13 Mar 2024 03:10 |
| Last Modified: | 13 Mar 2024 03:10 |
| URI: | http://repository.ub.ac.id/id/eprint/216984 |
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