Lubis, Edward Almeyda and Dr. Nur Ambulani, M.Si (2023) Strategi Media Relations Pada Cbcomm Agency Guna Meningkatkan Citra PT Sap Indonesia Di Portal Media Online. Diploma thesis, Universitas Brawijaya.
Abstract
Di era digitalisasi, pengguna internet di Indonesia periode tahun 2022-2023 meningkat hingga mencapai 215.63 juta orang, hal ini mempengaruhi jumlah pembaca berita yang beralih dari media massa offline ke online. Internet merupakan tempat sumber segala informasi, pemanfaatan internet sebagai wadah branding , meningkatkan citra, dan promosi sudah banyak dilakukan perusahaan/organisasi. Perusahaan Creative Boost Communication (CBCOMM) agensi yang bergerak di bidang industri kreatif terutama komunikasi, memanfaatkan kesempatan ini dalam menjalankan strategi media relations dalam upaya meningkatkan publisitas citra perusahaan klien mereka ke media massa. Penelitian dalam penulisan Tugas Akhir ini bertujuan untuk mendeskripsikan bentuk - bentuk kegiatan media relations yang dilakukan oleh CBCOMM agency untuk meningkatkan publisitas perusahaan klien PT SAP Indonesia sehingga citra baik dapat dibangun oleh perusahaan klien. Penelitian ini menggunakan jenis deskriptif dengan pendekatan kualitatif. Teknik pengumpulan data yang digunakan adalah wawancara internal perusahaan, observasi langsung kegiatan, pokok dan dokumentasi. Dari hasil penelitian diketahui Penerapan strategi media relations yang digunakan CBCOMM agency pada PT SAP Indonesia dengan aktivitas press conference, Media briefing, Media Visit, Special event, dan Press Release menunjukan ada peningkatan pesat dari data publikasi setelahnya. Hal ini menunjukan bahwa strategi media relations CBCOMM agency yang digunakan cocok dan berhasil meningkatkan publisitas sehingga citra perusahaan klien juga dapat meningkat.
English Abstract
In the digitalization era, Indonesia internet users in the 2022–2023 period increased by 2,67% from the last, the internet users reaching up to 215.63 million people, which affected the number of news readers who switched from the mass media offline to online media. The internet is a source of all information; the internet can be used for branding, improving the corporate images, and promotion. has been done by many companies and organizations. Creative Boost Communication Company (CBCOMM), a communication agency that works in the creative industry, takes the advantage of this moment as an opportunity to carry out the media relations strategy due to increasing the publicity of their client's corporate image in the mass media. This research aims to describe the forms of activity of media relations strategy that are done by CBCOMM agency to increase the publicity of the client’s companies PT SAP Indonesia's so that a good image (corporate images) can be built by the client company. This research uses a descriptive qualitative research type. Data collection techniques used were internal company interviews, direct observation of activities, and documentation. From the research results of the study, it is known that implementation of media relations strategy such as press conference, Media briefing, Media Visit, Special event, and Press Release which CBCOMM used as a public relations agency at PT SAP Indonesia, resulted in a rapid increase in publication data afterwards. This shows that the media relations strategies used by the CBCOMM agency are suitable and successful in increasing publicity so that the corporate images of the client's company can also increase.
| Item Type: | Thesis (Diploma) |
|---|---|
| Identification Number: | 0523170288 |
| Uncontrolled Keywords: | Strategi Media Relations , Media Massa, Agency PR, Publisitas, Citra.Media Relations Strategy , Mass Media , Public Relations Agency ,Publicities, Corporate Images |
| Divisions: | Program Vokasi > D3 Administrasi Bisnis |
| Depositing User: | Sugeng Moelyono |
| Date Deposited: | 28 Feb 2024 04:03 |
| Last Modified: | 28 Feb 2024 04:03 |
| URI: | http://repository.ub.ac.id/id/eprint/216624 |
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