Ramadhani, Muhammad Daffa Rafi and Ismiarta Aknuranda, S.T., M.Sc., Ph.D and Buce Trias Anggara, S.Kom., M.Kom. (2023) Analisis Kesuksesan Implementasi E-Commerce Tanaman Anggrek Isitaman Terintegrasi Midtrans Menggunakan Delone And Mclean Model. Sarjana thesis, Universitas Brawijaya.
Abstract
PT Java Indo Arjuna (Javina) merupakan perusahaan yang bergerak di bidang agrikultural yang yang didirikan pada tanggal 11 Mei 2021 di Desa Gunungrejo, Kecamatan Singosari, Kabupaten Malang, Provinsi Jawa Timur. Sejak didirikan, PT Javina membuat sebuah platform e-commerce dengan nama Isitaman untuk memperluas pasar produknya secara online namun karena proses pengembangan e-commerce masih awal, banyak pengguna mengalami kendala ketika melakukan transaksi salah satunya pada fitur pembayaran yang terintegrasi midtrans. Tujuan utama dari penelitian ini adalah untuk menganalisis korelasi antar variabel dari model kesuksesan Delone dan Mclean dan mengevaluasi kesuksesan implementasi fitur pembayaran midtrans pada e-commerce Isitaman berdasarkan model kesuksesan Delone dan Mclean. Penelitian menggunakan metode rank spearman dan analisis deskriptif dengan jumlah sampel 100 orang. Pengambilan data dilakukan dengan purposive sampling menggunakan google form. Hasil dari penelitian ini menunjukkan tingkat hubungan dari analisis korelasi antara variabel service quality dan use bernilai rendah, variabel information quality dan use serta service quality dan user satisfaction adalah sedang, variabel user satisfaction dengan net benefit bernilai sangat kuat dan sisanya menunjukkan nilai hubungan yang kuat. Hasil penelitian untuk analisis deskriptif menghasilkan nilai persentase mean atau rata-rata total seluruh variabel sebesar 67,3% dan berada pada kategori tinggi. Terdapat 3 variabel yang memiliki mean di bawah rata-rata total yaitu variabel service quality, user satisfaction dan net benefit dan diprioritaskan untuk diberikan rekomendasi perbaikan. Peningkatan sistem pembayaran midtrans pada e-commerce Isitaman dilakukan dengan memberikan 7 rekomendasi perbaikan pada indikator variabel yang masih memiliki nilai di bawah rata-rata.
English Abstract
PT Java Indo Arjuna (Javina) is a company engaged in the agricultural sector which was founded on May 11, 2021 in Gunungrejo Village, Singosari District, Malang Regency, East Java Province. Since its establishment, PT Javina has created an e-commerce platform called Isitaman to expand its product market online, but because the e-commerce development process is still early, many users experience problems when making transactions, one of which is the midtrans integrated payment feature. The main objectives of this study are to analyze the correlation between variables from the Delone and Mclean success model and evaluate the successful implementation of the midtrans payment feature in Isitaman e-commerce based on the Delone and Mclean success model. The study used the rank spearman method and descriptive analysis with a sample size of 100 people. Data collection was done by purposive sampling using google form. The results of this study indicate the level of relationship from correlation analysis between service quality and use variables is low, information quality and use variables as well as service quality and user satisfaction are moderate, user satisfaction variables with net benefits are very strong and the rest show a strong relationship value. The research results for descriptive analysis produce a mean percentage value or total average of all variables of 67.3% and are in the high category. There are 3 variables that have a mean below the total average, these are service quality, user satisfaction and net benefit variables and are prioritized for improvement recommendations. Improving the midtrans payment system in Isitaman e-commerce is done by providing 7 recommendations for improvements to variable indicators that still have a value below the average.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | 052315 |
| Uncontrolled Keywords: | e-commerce Isitaman, kesuksesan integrasi sistem informasi, evaluasi, pembayaran midtrans, model DeLone and McLean-Isitaman e-commerce, integrated information system success, evaluation, midtrans payment, DeLone and McLean model |
| Divisions: | Fakultas Ilmu Komputer > Teknologi Informasi |
| Depositing User: | Sugeng Moelyono |
| Date Deposited: | 12 Feb 2024 02:55 |
| Last Modified: | 12 Feb 2024 02:55 |
| URI: | http://repository.ub.ac.id/id/eprint/215912 |
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Text (DALAM MASA EMBARGO)
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