Azyurra Alit Permadi, Safinatunajah and Cleoputri Al Yusainy, S.Psi., M.Psi., Ph.D (2023) Super Rich Kids: Peran Trait Self-Control sebagai Moderator Pengaruh Envy terhadap Aspirasi Materialistik. Sarjana thesis, Universitas Brawijaya.
Abstract
Tiktok, platform sosial media yang hangat dibicarakan memberikan keleluasaan bagi penggunanya untuk mengakses berbagai macam konten, termasuk konten yang terkait dengan kekayaan, kepemilikan, citra, dan status atau konten yang mengarah ke konsep materialism. Pengguna TikTok yang memamerkan konten materialisme diduga dapat memunculkan envy viewers lainnya ketika melihat konten terkait. Hasil penelitian terdahulu mengindikasikan adanya hubungan materialisme tinggi dengan menurunnya self-control. Eksperimen ini bertujuan untuk mengetahui peran trait self-control sebagai moderator pengaruh kondisi envy terhadap aspirasi materialistik pada pengguna TikTok. Peneliti menggunakan randomized controlled-between-subject experimental design mempertimbangkan perlakuan (benign dan malicious envy) dan faktor dibalik terbentuknya envy (deservingness dan control potential) dengan jumlah total partisipan sebanyak 211 partisipan (Benign = 103; Malicious = 108; Laki-laki = 22.7%; Perempuan = 77.3%; M Usia = 20.79) mahasiswa S1. Partisipan menyelesaikan skala trait selff-control, skala aspiration index, skala Pain-driven Dual Envy, dan secara acak menerima stimulus video serta skenario envy. Hasil uji moderasi menunjukkan bahwa trait self-control tidak dapat memoderasi pengaruh kondisi envy terhadap aspirasi materialisme pada pengguna TikTok. Akan tetapi, hasil analisis tambahan dengan state envy menunjukkan signifikansi peran interaksi trait self-control pada komponen benign envy terhadap aspirasi materialistik yang lebih tinggi. Maka dari itu, trait self-control dapat bertindak sebagai penghambat kecenderungan respon antara benign envy dan aspirasi materialistik.
English Abstract
Tiktok, a hotly discussed social media platform, provides flexibility for its users to access various kinds of content, including content related to wealth, ownership, image, and status, or content that leads to the concept of materialism. TikTok users who display materialistic content are thought to be able to generate envy among other viewers when they see related content. Previous research results indicate a relationship between high materialism and decreased self-control. This experiment aims to determine the role of trait self-control as a moderator of the influence of envy conditions on materialistic aspirations in TikTok users. Researcher used a randomized controlled-between-subject experimental design considering treatment (benign and malicious envy) and the factors behind the formation of envy (deservingness and control potential) with a total of 211 participants (Benign = 103; Malicious = 108; Male = 22.7%; Female = 77.3%; M Age = 20.79) undergraduate students. Participants completed the trait self-control scale, aspiration index scale, Pain-driven Dual Envy scale, and randomly received video stimuli and envy scenarios. The results of the moderation test show that the self-control trait cannot moderate the influence of envy conditions on materialistic aspirations in TikTok users. However, the results of additional analysis with state envy show the significance of the interaction role of trait self-control on the benign envy component of higher materialistic aspirations. Therefore, the self-control trait can act as an inhibitor of the response tendency between benign envy and materialistic aspirations.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | 052311 |
| Uncontrolled Keywords: | aspirasi materialistik, envy, trait self-control, TikTok, envy, materialistic aspirations, trait self-control |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Psikologi |
| Depositing User: | Annisti Nurul F |
| Date Deposited: | 05 Feb 2024 02:51 |
| Last Modified: | 05 Feb 2024 02:51 |
| URI: | http://repository.ub.ac.id/id/eprint/215674 |
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