Ismaulah, Iwud and Asril Kurniadi, S.T., M.T. (2023) Penerapan Konsep City Branding “Shining Batu” pada Redesain Interior Batu Tourism Mall sebagai Pusat Informasi Pariwisata di Kota Batu. Diploma thesis, Universitas Brawijaya.
Abstract
City branding sebagai strategi suatu kota atau daerah memeperkenalkan identitas atau keunggulan daerah untuk dikenal baik secara local maupun global. Kosep city branding “Shining Batu” selaras terhadap visi-misi Kota Batu, yang diwujudkan pada tiga aspek utama yakni, pariwisata, pertanian, serta pendidikan. Tingginya minat wisatawan mengunjungi Kota Batu, serta banyaknya atraksi wisata yang ada di Kota Batu, seharusnya diimbangi akses dan jaringan yang mudah/baik juga. Akses dan jaringan itu bisa berbentuk layanan pada pengunjung, berupa layanan informasi. Pemkot Batu, terutama Dinas Pariwisata telah berupaya memajukan pariwisata di Kota Batu, salah satunya dengan perbaikan fasilitas pusat informasi pariwisata. Pada November Tahun 2021, Dinas Pariwisata Kota Batu telah meresmikan Batu Tourism Mall. Namun dalam pelaksanaanya, Batu Tourism Mall belum maksimal merepresentasikan citra Kota Batu yakni “Shining Batu”. Kajian teori yang diuntukkan antara lain mengenai pusat informasi pariwisata, city branding, Kota Batu, serta city branding “Shining Batu”. Penulis memakai metode riset kualitatif dengan pendekatan deskriptif, Teknik analisis data yang dipakai ialah reduksi data, pemaparan data, serta pembuatan simpulan. Setelah riset selesai dilakukan, dilanjutkan dengan perancangan dengan gaya kontemporer berkonsep modern dan lokalitas. Konsep lokalitas menggunakan konsep city branding “Shining Batu” yang diterapkan dalam ornament ruangan. Sehingga dengan Penggunaan ornamen khas “Shining Batu”, Batu Tourism Mall dapat merepresentasikan city branding Kota Batu sebagai pusat informasi pariwisata.
English Abstract
City branding as a strategy of a city or region to introduce regional identity or excellence to be known both locally and globally. The concept of city branding "Shining Batu" is in line with the vision and mission of Batu City, which is realized in three main sectors namely, agriculture, tourism, and education. The high interest of tourists visiting Batu City, as well as the many tourist attractions in Batu City, should be balanced with good networks and access as well. The network and access can be in the form of services to tourists, such as information services. Batu City Government, especially the Tourism Office has tried to advance tourism in Batu City, one of which is by improving tourism information center facilities. In November 2021, the Batu City Tourism Office has inaugurated Batu Tourism Mall. However, in its implementation, Batu Tourism Mall has not maximally represented the image of Batu City, namely "Shining Batu". The theoretical studies used include the tourism information center, city branding, Batu City, and city branding "Shining Batu". Researchers use qualitative research methods with a descriptive approach, data analysis techniques used are data reduction, data presentation, and conclusions. After the research was completed, it continued with the design with a contemporary style with modern concepts and locality. The locality concept uses the city branding concept "Shining Batu" which is applied in room ornaments. So with the use of the distinctive ornament "Shining Batu", Batu Tourism Mall can represent the city branding of Batu City as a tourism information center.
| Item Type: | Thesis (Diploma) |
|---|---|
| Identification Number: | 052317 |
| Uncontrolled Keywords: | Batu Tourism Mall, pusat informasi pariwisata, Shining Batu, city branding, Kota Batu |
| Divisions: | Program Vokasi > D4 Desain Grafis |
| Depositing User: | Unnamed user with username tunjungsari |
| Date Deposited: | 31 Jan 2024 06:30 |
| Last Modified: | 31 Jan 2024 06:30 |
| URI: | http://repository.ub.ac.id/id/eprint/215106 |
![[thumbnail of DALAM MASA EMBARGO]](http://repository.ub.ac.id/style/images/fileicons/text.png) |
Text (DALAM MASA EMBARGO)
Iwud Ismaulah.pdf Restricted to Registered users only until 31 December 2025. Download (9MB) |
Actions (login required)
 |
View Item |