Pratama, Ramadhana Kresna Putra and Okky Pramudhita, S.I.Kom.,M.I.Kom (2023) Strategi Manajemen Event Dalam Penyelenggaraan Special Event Gathering Outlet 2022 Pt Pertamina Lubricants Wilayah Malang. Diploma thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk mengetahui strategi manajemen event pada penyelenggaraan special event gathering outlet 2022 PT Pertamina Lubricants wilayah malang serta rekomendasi event lanjutan yang dapat diadakan dengan menggunakan strategi manajemen event yang dilaksankan. Dalam penelitian ini metode yang digunakan adalah pendekatan kualitatif dengan metode deskriptif. Teknik pengumpulan data dilakukan dengan observasi, wawancara, dokumentasi, dan teknik analisis data yaitu reduksi data, penyajian data dan penarikan kesimpulan. Dari hasil penelitian diketahui : (1) Strategi manajemen event pada penyelenggaraan special event gathering outlet 2022 PT Pertamina Lubricants wilayah Malang mengacu dari konsep manajemen event dari Joe Goldblatt yaitu ada 5 proses diantaranya research, design, planning, coordinating, dan evaluation. (2) Rekomendasi event keberlanjutan yang dapat diselenggarakan PT Pertamina Lubricants wilayah malang dengan menggunakan strategi manajemen event dari Joe Goldblatt.
English Abstract
This study aims to determine the event management strategy for organizing the PT Pertamina Lubricants special event gathering outlet 2022 in the Malang area as well as recommendations for follow-up events that can be held using the implemented event management strategy. In this study the method used is a qualitative approach with descriptive methods. Data collection techniques were carried out by observation, interviews, documentation, and data analysis techniques, namely data reduction, data presentation and drawing conclusions. From the results of the research it is known: (1) The event management strategy for organizing the special event gathering outlet 2022 at PT Pertamina Lubricants in the Malang area refers to the event management concept from Joe Goldblatt, namely there are 5 processes including research, design, planning, coordinating, and evaluation. (2) Recommendations for sustainability events that can be held by PT Pertamina Lubricants in the Malang area using the event management strategy from Joe Goldblatt.
| Item Type: | Thesis (Diploma) |
|---|---|
| Identification Number: | 0523170233 |
| Uncontrolled Keywords: | Event, Special Event, Manajemen Event, Gathering Outlet, PT Pertamina Lubricants-Event, Special Event, Management Event, Gathering Outlet, PT Pertamina Lubricants. |
| Divisions: | Program Vokasi > D3 Administrasi Bisnis |
| Depositing User: | soegeng sugeng |
| Date Deposited: | 07 Feb 2024 08:01 |
| Last Modified: | 07 Feb 2024 08:01 |
| URI: | http://repository.ub.ac.id/id/eprint/214978 |
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Text (DALAM MASA EMBARGO)
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