Fernadi, Dio and Dimas Fakhruddin, S.ST., M.Ds (2023) Perancangan Rebranding Museum Ganesya Malang Sebagai Upaya Meningkatkan Brand Awareness dengan Metode Pendekatan Visual Storytelling. Diploma thesis, Universitas Brawijaya.
Abstract
Museum Ganesya merupakan museum budaya yang terletak di Kabupaten Malang. Tujuan didirikan museum ini yaitu untuk memperkenalkan sejarah dan budaya Indonesia. Namun jumlah pengunjung Museum Ganesya belum begitu ramai, dalam sehari di hari biasa pengunjung yang datang bisa hanya mencapai belasan orang bahkan bisa kurang. Peneliti melakukan pengamatan langsung dan menemukan bahwa Museum Ganesya belum memiliki konsistensi serta visual yang digunakan sebelumnya kurang berjalan maksimal. Dalam perancangan ini, peneliti akan fokus pada proses rebranding dalam upaya meningkatkan brand awareness. Metode pendekatan yang digunakan yaitu visual storytelling yang mengacu pada hasil pengumpulan data seperti sejarah museum, koleksi benda museum, dan sejarah dari koleksi benda tersebut yang nantinya akan menjadi acuan dalam perancangan visual. Hasil perancangan rebranding Museum Ganesya ini berupa perancangan logo baru yang terangkum dalam Graphic Standard Manual (GSM) serta media pendukung seperti stationery, poster infografis, tiket, merchandise, dan konten media sosial.
English Abstract
The Ganesha Museum is a cultural museum located in Malang Regency. The purpose of establishing this museum is to introduce Indonesian history and culture. However, the number of visitors to the Ganesya Museum has not been very crowded. On a normal day, only a dozen people can come, or even less. Researchers made direct observations and found that the Ganesya Museum did not yet have consistency and the visuals used before did not work optimally. In this design, researchers will focus on the rebranding process in an effort to increase brand awareness. The approach method used is visual storytelling which refers to the results of data collection such as the history of the museum, the collection of museum objects, and the history of the collection of objects which will later become a reference in visual design. The results of the Ganesya Museum rebranding design are in the form of a new logo design which is summarized in the Graphic Standard Manual (GSM) as well as supporting media such as stationery, infographic posters, tickets, merchandise, and social media content.The Ganesha Museum is a cultural museum located in Malang Regency. The purpose of establishing this museum is to introduce Indonesian history and culture. However, the number of visitors to the Ganesya Museum has not been very crowded. On a normal day, only a dozen people can come, or even less. Researchers made direct observations and found that the Ganesya Museum did not yet have consistency and the visuals used before did not work optimally. In this design, researchers will focus on the rebranding process in an effort to increase brand awareness. The approach method used is visual storytelling which refers to the results of data collection such as the history of the museum, the collection of museum objects, and the history of the collection of objects which will later become a reference in visual design. The results of the Ganesya Museum rebranding design are in the form of a new logo design which is summarized in the Graphic Standard Manual (GSM) as well as supporting media such as stationery, infographic posters, tickets, merchandise, and social media content.The Ganesha Museum is a cultural museum located in Malang Regency. The purpose of establishing this museum is to introduce Indonesian history and culture. However, the number of visitors to the Ganesya Museum has not been very crowded. On a normal day, only a dozen people can come, or even less. Researchers made direct observations and found that the Ganesya Museum did not yet have consistency and the visuals used before did not work optimally. In this design, researchers will focus on the rebranding process in an effort to increase brand awareness. The approach method used is visual storytelling which refers to the results of data collection such as the history of the museum, the collection of museum objects, and the history of the collection of objects which will later become a reference in visual design. The results of the Ganesya Museum rebranding design are in the form of a new logo design which is summarized in the Graphic Standard Manual (GSM) as well as supporting media such as stationery, infographic posters, tickets, merchandise, and social media content.
| Item Type: | Thesis (Diploma) |
|---|---|
| Identification Number: | 052317 |
| Uncontrolled Keywords: | Rebranding, Museum Ganesya, Visual Storytelling |
| Divisions: | Program Vokasi > D4 Desain Grafis |
| Depositing User: | Annisti Nurul F |
| Date Deposited: | 31 Jan 2024 03:42 |
| Last Modified: | 01 Feb 2024 02:10 |
| URI: | http://repository.ub.ac.id/id/eprint/214970 |
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Text (DALAM MASA EMBARGO)
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