Rodhiyalloh, Sakinah and Okky Pramudhita, S.I.Kom.,M.I.Kom (2023) IMPLEMENTASI EXCELLENCE COMMUNICATION PADA AKTIVITAS PUBLIC RELATIONS DI PT KERETA API INDONESIA DAOP VIII SURABAYA. Diploma thesis, Universitas Brawijaya.
Abstract
Peran Humas yang ideal akan mendukung organisasi dalam mencapai tujuan dan keberhasilan. Penulisan Tugas Akhir ini bertujuan untuk melihat sejauh mana Humas PT Kereta Api Indonesia Daop VIII dalam mengimplementasi prinsip-prinsip Excellence Communication pada aktivitasnya ya dikembangkan oleh James Grunig di dalam Excellence Theory. Excellence Communication memiliki tiga komponen yang saling berkaitan antara lain Knowledge Core, Shared Expectation, dan Participative Culture. Penulisan Tugas Akhir ini menggunakan pendekatan kualitatif dan bersifat deskriptif. Metode pengumpulan data yang digunakan untuk penelitian ini adalah wawancara mendalam, observasi, dan studi literatur. Hasil penulisan Tugas Akhir ini menunjukkan bahwa Excellence Communication sudah diterapakan di PT Kereta Api Indonesia Daop VIII Surabaya. Namun penerapannya belum memenuhi kriteria Grunig sepenuhnya karena komunikasi organisasi masih asimetris dan masih minimnya melakukan riset komunikasi. Maka disusun rancangan untuk memberikan sosialisasi mengenai pentingnya riset komunikasi. Hasil ini dipengaruhi oleh penerapan Excellence Communication yang disesuaikan dengan konteks perusahaan milik negara dan budaya organisasi di
English Abstract
The ideal Public Relations role will support the organization in achieving its goals and success. This study aims to see how far the Public Relations of PT Kereta Api Indonesia Daop VIII implements the principles of Excellence Communication in its activities, which were developed by James Grunig in Excellence Theory. Excellence Communication has three interrelated components, namely Knowledge Core, Shared Expectation, and Participative Culture. This research uses a qualitative approach and is descriptive in nature. Data collection methods used for this research are indepth interviews, observation, and literature studies. The results of this study indicate that Excellence Communication has been applied at PT Kereta Api Indonesia Daop VIII Surabaya. However, its application does not fully meet Grunig's criteria because organizational communication is still asymmetric and there is still a lack of communication research. Then drafted a plan to provide socialization regarding the importance of communication research. These results are influenced by the implementation of Excellence Communication which is adapted to the context of state-owned companies and organizational culture in Indonesia.
| Item Type: | Thesis (Diploma) |
|---|---|
| Identification Number: | 052317 |
| Uncontrolled Keywords: | Aktivitas Public Relations, Excellence Theory, Excellence Communication-Public Relations Activity, Excellence Theory, Excellence Communication |
| Divisions: | Program Vokasi > D3 Administrasi Bisnis |
| Depositing User: | Emy Sukartini |
| Date Deposited: | 30 Jan 2024 07:52 |
| Last Modified: | 30 Jan 2024 07:52 |
| URI: | http://repository.ub.ac.id/id/eprint/214875 |
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