SULTHON HAKIM, ABURIZAL and Dr. Nur Ambulani, SE, M.Si (2023) Evaluasi Public Relations dalam Masa Perubahan dari Media Cetak ke Media Digital pada Jawa Pos Radar Tulungagung. Sarjana thesis, Universitas Brawijaya.
Abstract
Jawa Pos Radar Tulungagung melakukan evaluasi terhadap perubahan media cetak ke media digital. Tugas Akhir bertujuan untuk mendeskripsikan evaluasi Public Relations dalam menghadapi masa perubahan dari media cetak ke media digital pada Jawa Pos Radar Tulungagung. Jenis Tugas Akhir ini adalah deskriptif kualitatif. Teknik pengumpulan data yang digunakan yaitu observasi, wawancara dan dokumentasi. Dari hasil penelitian diketahui bahwa Public Relations Jawa Pos Radar Tulungagung melaksanakan evaluasi Public Relations dalam proses masa perubahan melengkapi teori yang digunakan yaitu Teori AIDA oleh Kotler & Keller (2009) diantaranya Attention (Perhatian), Interest (Ketertarikan), Desire (Keinginan) dan Action (Tindakan)
English Abstract
Jawa Pos Radar Tulungagung evaluates the change from print media to digital media. The Final Project aims to describe the evaluation of Public Relations in facing the change from print media to digital media at Jawa Pos Radar Tulungagung. This type of Final Project is descriptive qualitative. The data collection techniques used are observation, interview and documentation. From the results of the study it is known that Public Relations Jawa Pos Radar Tulungagung carried out an evaluation of Public Relations in the process of changing complements the theory used, namely AIDA Theory by Kotler & Keller (2009) including Attention, Interest, Desire and Action.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | 052317 |
| Uncontrolled Keywords: | Evaluasi Public Relations, Media Cetak, Media Digital, Public Relations Evaluation, Print Media, Digital Media |
| Divisions: | Program Vokasi > D3 Administrasi Bisnis |
| Depositing User: | Annisti Nurul F |
| Date Deposited: | 29 Jan 2024 01:02 |
| Last Modified: | 29 Jan 2024 01:02 |
| URI: | http://repository.ub.ac.id/id/eprint/214250 |
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Text (DALAM MASA EMBARGO)
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