Anjar Nuzila, Nilam and Dr. Dra Alifiulahtin Utaminingsih, M.Si (2023) Strategi Dinas Pariwisata Dan Kebudayan Terhadap Pengembangan City Branding Melalui Pinarak Bojonegoro. Sarjana thesis, Universitas Brawijaya.
Abstract
Brand pinarak Bojonegoro dirilis saat terjadi pergantian kepemimpinan bupati tahun 2019 di Kabupaten Bojonegoro. Perilisan brand, disebabkan oleh krisis identitas yang kurang sesuai merepresentasikan daerah Bojonegoro. Perumusan brand dilaksanakan oleh dinas pariwisata dan kebudayaan dalam melakukan strategi untuk pembuatan identitas baru melalui sayembara seluruh Indonesia. Brand pinarak Bojonegoro pada implementasinya mempengaruhi keberhasilan dari identitas baru daerah dan pengembangan destinasi teksas wonocolo di Kecamatan Kedewan terhadap keputusan berkunjung. Penelitian ini adalah penelitian deskriptif dengan pendekatan kualitatif dan dibatasi oleh fokus penelitian pertama inkonsistensi brand dalam pengembangan pariwisata daerah dan kedua kenaikan kunjungan wisatawan pada Strategi Dinas Pariwisata Dan Kebudayan Terhadap Pengembangan City Branding Melalui Pinarak Bojonegoro. Data yang diperoleh melalui observasi, wawancara dan dokumentasi. Penelitian ini, menggunakan teknik snowball sampling sebagai rujukan pencarian informan. Teori pada penelitian Mihalis Kavaratzis yang meliputi delapan indikator meliputi Vision & Strategy, Internal Culture , Local Communitas , Synergies, Infrastructure, Cityscape, Opportunities dan Communications dalam proses penelitian. Hasil penelitian menunjukan bahwa, pelaksanaan Strategi Dinas Pariwisata Dan Kebudayan Terhadap Pengembangan City Branding Melalui Pinarak Bojonegoro, pada pengenalan identitas baru dan pengembangan pariwisata sudah berjalan cukup baik meskipun belum maksimal dikarenakan masyarakat dan wisatawan beleum mengetahui city branding Pinarak Bojonegoro serta kurangnya informasi terkait destinasi unggulan yang ada di Kabupaten Bojonegoro, salah satunya Teksas wonocolo. Kemudian terkait komunikasi , koordinasi, partipasi masyarakat dan penempatan sumber daya manusia yang ekspert di intansi, juga mempengaruhi pemasaran dan promosi dari pengenalan identitas dan pengembangan pariwisata. Dan dari pelaksanaan tersebut, juga akan mempengaruhi kenaikan wisatawan dan keputusan berkunjung.
English Abstract
The pinarak Bojonegoro brand was released when there was a change in the leadership of the regent in 2019 in Bojonegoro Regency. The release of the brand was caused by an identity crisis that was not suitable for representing the Bojonegoro area. The formulation of the brand was carried out by the tourism and culture agency in carrying out a strategy for creating a new identity through a competition throughout Indonesia. The Bojonegoro pinarak brand in its implementation influenced the success of the new regional identity and development of the Wonocolo text destination in Kedewan District on the decision to visit. This research is a descriptive research with a qualitative approach and is limited by the focus of the first research on brand inconsistency in the development of regional tourism and secondly the increase in tourist visits on the Tourism and Culture Office's Strategy for City Branding Development Through Pinarak Bojonegoro. Data obtained through observation, interviews and documentation. This study used the snowball sampling technique as a reference for finding informants. The theory in Mihalis Kavaratzis' research includes eight indicators including Vision & Strategy, Internal Culture, Local Communities, Synergies, Infrastructure, Cityscape, Opportunities and Communications in the research process. The results of the study show that the implementation of the Tourism and Culture Office's Strategy for City Branding Development Through Pinarak Bojonegoro, in the introduction of new identities and tourism development has been going quite well even though it has not been maximized because the public and tourists do not yet know Pinarak Bojonegoro's city branding and lack of information regarding the leading destinations that in Bojonegoro Regency, one of which is the Wonocolo Textile. Then related to communication, coordination, community participation and the placement of expert human resources in agencies, it also influences the marketing and promotion of identity recognition and tourism development. And from this implementation, it will also affect the increase in tourists and visiting decisions.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | 052311 |
| Uncontrolled Keywords: | Strategi, City Branding, Pengembangan pariwisata, Pengenalan identitas, Strategy, City Branding, Tourism development, Identity recognition. |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Pemerintahan |
| Depositing User: | Annisti Nurul F |
| Date Deposited: | 26 Jan 2024 00:52 |
| Last Modified: | 26 Jan 2024 00:52 |
| URI: | http://repository.ub.ac.id/id/eprint/214013 |
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Text (DALAM MASA EMBARGO)
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