Pratama, Rido Satriya (2017) Analisis Retorika Visual Street Photography Tentang Kota Dan Kesenjangan Sosial Di Kota Malang. Sarjana thesis, Universitas Brawijaya.
Abstract
Street photography merupakan tradisi pemotretan dengan objek-objek utama atau tema yang berada di area jalanan dan ruang publik. Melalui sudut pandang personal masing-masing 12 fotografer mendokumentasikan serta menampilkan pada pameran street photography tentang sisi kota dan kesenjangan sosial di Kota Malang. Fotografer juga dapat beretorika melalui foto yang ditampilkan dalam pameran street photography. Karya visual menggunakan simbol visual yang dihasilkan fotografer sebagai rhetor dengan tujuan berkomunikasi dan persuasi adalah pengertian retorika visual. Metode yang digunakan dalam penelitian ini adalah kualitatif dengan paradima konstruktivis. Tujuan penelitian adalah mendeskripsikan dan menganalisis proses pembuatan pesan dan fungsi tentang kota dan kesenjangan sosial yang disampaikan oleh fotografer melalui media street photography menggunakan retorika visual. Teknik analisis menggunakan analisis retorika visual. Hasil analisis memperlihatkan 20 foto bertemakan street photography sebagai media penyampaian pesan fotografer kepada audien. Pesan dan fungsi yang dihasilkan berbeda-beda sesuai pandangan personal masing-masing fotografer namun memiliki 1 ide yang sama mengenai kota dan kesenjangan sosial di Kota Malang. Melalui pemeran street photography tentang kota dan kesenjangan, fotografer mengkomunikasikan hasil karya visual dengan potret kondisi jalanan Kota Malang serta sisi menarik manusia atau human interest dalam aktivitas sehari-hari. Hasil potret tersebut merupakan visualisasi pesan fotgrafer. Pesan yang disampaikan fotografer difungsikan sebagai bentuk persuasi kepada audien bahwa sisi kota dan kesenjangan sosial harus lebih diperhatikan.
English Abstract
Street photography is a tradition a photo shoot with the main objects or themes that are in the area of the streets and public spaces. Through the personal viewpoint of each of 12 photographers documenting and showing at the exhibition of street photography on the side of the city and the social gap in the city of Malang. Photographers can also be rhetorical through photos shown in the street photography exhibition. Visual work using visual symbols that are generated as a photographer which its aim to communicating the rhetor and persuasion is understanding the visual rhetoric. The methods used in this research is qualitative with constructivist paradigm. The purpose of the study was to describe and analyze the process of creating messages and the functions about the city and social disparities submitted by photographers through the medium of street photography using visual rhetoric. Analysing techniques using analysis of visual rhetoric. Analysis results shows 20 photos of themed street photography as a medium of delivery message to photographers audien. The message and the resulting function varies according to personal view of each photographer but have the same ideas about 1 city and the social gap in the city of Malang. Through the cast of street photography of cities and gaps, communicate the results of the visual work of photographer with portrait of the condition of the city streets and interesting side of Poor human beings or human interest in daily activities. The results of these portraits is a visualization of the message fotgrafer. The message conveyed photographers functioned as a form of persuasion to audience that side of town and social disparities have to be more aware.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FIS/2017/604/051706692 |
| Uncontrolled Keywords: | Retorika Visual, Street Photography, Fotografi |
| Subjects: | 300 Social sciences > 302 Social interaction > 302.2 Communication |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Komunikasi |
| Depositing User: | Kustati |
| Date Deposited: | 06 Sep 2017 02:05 |
| Last Modified: | 03 Dec 2020 02:18 |
| URI: | http://repository.ub.ac.id/id/eprint/2120 |
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