Analisis Pengaruh Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Condition, Hedonic Motivation, Price Value, Habit, Personal Innovativeness of IT, Perceived Cost, dan Brand Image Terhadap Behavioral Intention Penggunaan Aplikasi Perpajakan.id.

Sohilait, Nehemia Daniel and Priandhita Sukowidyanti A,, S.E., MSA, Ak. (2023) Analisis Pengaruh Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Condition, Hedonic Motivation, Price Value, Habit, Personal Innovativeness of IT, Perceived Cost, dan Brand Image Terhadap Behavioral Intention Penggunaan Aplikasi Perpajakan.id. Sarjana thesis, Universitas Brawijaya.

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh performance expectancy, effort expectancy, social influence, facilitating condition, hedonic motivation, price value, habit, personal innovativeness of IT, perceived costs, dan brand image terhadap behavioral intention penggunaan aplikasi perpajakan.id. Adapun kesepuluh faktor yang diprediksi memengaruhi niat penggunaan aplikasi perpajakan.id tersebut dijadikan variabel bebas dan behavioral intention sebagai variabel terikat pada penelitian ini. Data diperoleh dengan menyebarkan kuesioner secara online melalui google form kepada masyarakat Indonesia dengan kriteria minimal umur 18 tahun dan memiliki internet untuk bisa mengakses perpajakan.id. Penelitian ini menggunakan 185 data responden dan diolah dengan menggunakan bantuan SPSS versi 26. Hasil penelitian ini mendapatkan hasil bahwa performance expectancy, facilitating condition, hedonic motivation, price value, dan brand image memiliki pengaruh yang signifikan terhadap behavioral intention penggunaan perpajakan.id. Sedangkan, effort expectancy, social influence, habit, personal innovativeness of IT, dan perceived costs, tidak menunjukkan adanya pengaruh yang signifikan terhadap behavioral intention penggunaan perpajakan.id

English Abstract

This study aims to analyze the effect of performance expectancy, effort expectancy, social influence, facilitating condition, hedonic motivation, price value, habit, personal innovativeness of IT, perceived costs, and brand image on the behavioral intention of users of the perpajakan.id application. The ten factors predicted to influence the intention to use the perpajakan.id application are used as independent variables and behavioral intention as the dependent variable in this study. Data was obtained by distributing questionnaires online via Google Form to Indonesian people with a minimum age of 18 years and having internet to be able to access perpajakan.id. This study used 185 respondent data and was processed using SPSS version 26. The results of this study showed that performance expectancy, facilitating conditions, hedonic motivation, price value, and brand image has a significant influence on behavioral intention to use perpajakan.id. Meanwhile, effort expectancy, social influence, habit, personal innovativeness of IT, and perceived costs, do not show a significant influence on behavioral intention to use perpajakan.id

Item Type:	Thesis (Sarjana)
Identification Number:	0523030802
Uncontrolled Keywords:	Perpajakan.id, Behavioral Intention, Niat Pada Penggunaan Perpajakan.id
Divisions:	Fakultas Ilmu Administrasi > Perpajakan
Depositing User:	Endang Susworini
Date Deposited:	22 Jan 2024 07:15
Last Modified:	22 Jan 2024 07:15
URI:	http://repository.ub.ac.id/id/eprint/211843

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