Fadhila, Nadira Hannun and Mohammad Iqbal,, S.Sos, M.IB., DBA (2023) Pengaruh E-Service Quality dan E-Trust terhadap E-Satisfaction serta Dampaknya pada Repurchase Intention (Survei pada Pengguna Platform Online Food Delivery di Kalangan Mahasiswa Kota Malang). Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh E-Service Quality dan E�Trust terhadap E-Satisfaction serta dampaknya pada Repurchase Intention pada pengguna platform Online Food Delivery di kalangan mahasiswa Kota Malang. Jenis penelitian ini termasuk explanatory research yang digunakan untuk menguji suatu teori atau hipotesis untuk memperkuat atau menolak teori atau hipotesis hasil penelitian yang sudah ada. Penelitian ini menggunakan sampel sejumlah 200 responden yang merupakan pengguna platform Online Food Delivery di kalangan mahasiswa Kota Malang yang diambil menggunakan teknik non probability sampling dengan metode purposive sampling. Uji instrumen penelitian meliputi uji outer model, uji inner model, dan pengujian hipotesis. Analisis pada penelitian ini menggunakan alat uji SEM PLS dengan software SmartPLS 4.0. Hasil analisis yang didapat dalam penelitian ini adalah E-Service Quality berpengaruh positif terhadap E-Satisfaction, E-Service Quality berpengaruh positif terhadap Repurchase Intention, E-Trust berpengaruh positif terhadap E-Satisfaction, E-Trust berpengaruh positif terhadap Repurchase Intention, dan E-Satisfaction berpengaruh positif terhadap Repurchase Intention
English Abstract
This study aims to determine the influence of E-Service Quality and E-Trust on E-Satisfaction and their impact on Repurchase Intention among users of the Online Food Delivery Platform among students in Malang City. This type of research includes explanatory research which is used to test a theory or hypothesis to strengthen or reject existing research theories or hypotheses. This study used a sample of 200 respondents who are users of the Online Food Delivery Platform among Malang City students who were taken using a non-probability sampling technique with a purposive sampling method. Research instrument tests include outer model tests, inner model tests, and hypothesis testing. The analysis in this study uses a SEM PLS test tool with SmartPLS 4.0 software. The results of the analysis obtained in this study are E-Service Quality has a positive effect on E�Satisfaction, E-Service Quality has a positive effect on Repurchase Intention, E�Trust has a positive effect on E-Satisfaction, E-Trust has a positive effect on Repurchase Intention, and E -Satisfaction has a positive effect on Repurchase Intention
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | 0523030761 |
| Uncontrolled Keywords: | E-Service Quality, E-Trust, E-Satisfaction, Repurchase Intention, Platform Online Food Delivery |
| Divisions: | Fakultas Ilmu Administrasi > Ilmu Administrasi Bisnis / Niaga |
| Depositing User: | Endang Susworini |
| Date Deposited: | 19 Jan 2024 07:29 |
| Last Modified: | 19 Jan 2024 07:29 |
| URI: | http://repository.ub.ac.id/id/eprint/211556 |
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Text (DALAM MASA EMBARGO)
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