Berliana, Hasti Putri and Riyadi, Dr. Drs., M.Si (2023) Faktor- Faktor Determinan Yang Mempengaruhi Continuance Intention Pada Pengguna Mobile Commerce Shopee (Survey Pada Mahasiswa Universitas Brawijaya). Sarjana thesis, Universitas Brawijaya.
Abstract
Shopee merupakan perusahan perdagangan elektronik (e-commerce) yang menyediakan berbagai macam barang dan jasa yang didirikan oleh Forrest Li dan Chris feng. Perusahaan yang awalnya di Singapura hingga kini banyak ditemukan masuk di Asia Tenggara khususnya di Indonesia. Tujuan penelitian ini adalah: (1) Untuk mengetahui bagaimana pengaruh system quality terhadap user satisfaction pada mobile commerce Shopee, (2) Untuk mengetahui bagaimana pengaruh e-service quality terhadap user satisfaction pada mobile commerce Shopee, (3) Untuk mengetahui bagaimana pengaruh user experience terhadap user satisfaction pada mobile commerce Shopee, (4) Untuk mengertahui bagaimana pengaruh user satisfaction terhadap continuence intention pada mobile commerce Shopee. Jenis penelitian ini yaitu explanatory research. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 240 Mahasiswa Universitas Brawijaya. Teknik pengambilan sampel menggunakan purposive sampling. Adapun metode pengumpulan data yang digunakan melalui instrumen data kuesioner. Metode analisis data menggunakan Partial Least Square dengan software SmartPLS versi yang ke-3. Hasil penelitian ini menunjukan bahwa: (1) System Quality memiliki pengaruh terhadap User Satisfaction pada pengguna mobile commerce Shopee, (2) E-Service Quality memiliki pengaruh terhadap User Satisfaction pada pengguna mobile commerce Shopee, (3) User Experience memiliki pengaruh terhadap User Satisfaction pada pengguna mobile commerce Shopee, (4) User Satisfaction memiliki pengaruh terhadap Continuance Intention pada pengguna mobile commerce Shopee.
English Abstract
Shopee is an e-commerce company which provides a wide range of goods and services founded by Forrest Li and Chris feng. Companies that were originally located in Singapore are now found in Southeast Asia, especially in Indonesia. The purpose of this study are: (1) To find how the influence system quality to user satisfaction on user mobile commerce Shopee, (2) To find how influence e-service quality to user satisfaction on user mobile commerce Shopee, (3) To find how influence user experience to user satisfaction on user mobile commerce Shopee, (4) To find how influence user satisfaction to continuence intention on user mobile commerce Shopee. This type of research is explanatory research. Samples used in this study were 240 Brawijaya University students. Sampling technique using purposive sampling. The data collection method used is through questionnaire data instruments. Methods of data analysis using Partial Least Square with software SmartPLS the 3rd version. The results of this study indicate that: (1) System Quality have influence User Satisfaction on the user mobile commerce Shopee, (2) E-Service Quality have influence User Satisfaction on the user mobile commerce Shopee, (3) User Experience have influence User Satisfaction on the user mobile commerce Shopee, (4) User Satisfaction have influence Continuance Intention on the user mobile commerce Shopee.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | 0523030745 |
| Uncontrolled Keywords: | System Quality, E-Service Quality, User Experience, User Satisfaction, Continuance Intention |
| Divisions: | Fakultas Ilmu Administrasi > Ilmu Administrasi Bisnis / Niaga |
| Depositing User: | Endang Susworini |
| Date Deposited: | 19 Jan 2024 04:12 |
| Last Modified: | 19 Jan 2024 04:12 |
| URI: | http://repository.ub.ac.id/id/eprint/211443 |
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