Pengaruh Environmental Concern Terhadap Perceived Customer Value dan Brand Image serta Dampaknya pada Intention to Purchase (Survei pada Konsumen IM3).

Yunizah,, Vania Dara and Anni Rahimah,, Dr. S.AB., M.AB., Ph.D. (2023) Pengaruh Environmental Concern Terhadap Perceived Customer Value dan Brand Image serta Dampaknya pada Intention to Purchase (Survei pada Konsumen IM3). Sarjana thesis, Universitas Brawijaya.

Abstract

Permasalahan limbah plastik masih menjadi masalah yang dihadapi oleh Indonesia hingga saat ini, sehingga berbagai pihak ikut berperan dalam mengatasi masalah ini, termasuk Plasticpay yang menghadirkan inovasi Reverse Vending Machine yang dapat mengubah sampah botol plastik menjadi produk daur ulang. Plasticpay bekerja sama dengan berbagai perusahaan dalam menerapkan inovasi Reverse Vending Machine, termasuk jaringan seluler IM3 yang dapat mengubah sampah botol plastik menjadi pulsa. Maka dari fenomena tersebut, penelitian ini menganalisis beberapa variabel untuk melihat adanya ketertarikan pembelian pada konsumen jaringan seluler IM3. Tujuan dari penelitian ini adalah untuk menganalisis dan menjelaskan masing-masing pengaruh Environmental Concern terhadap Perceived Customer Value, pengaruh Environmental Concern terhadap Brand Image, Pengaruh Perceived Customer Value terhadap Brand Image, Perceived Customer Value terhadap Intention to Purchase, Brand Image terhadap Intention to Purchase. Penelitian ini menggunakan jenis penelitian explanatory research dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah konsumen dari jaringan IM3 yang berusia 17 tahun ke atas dan berdomisili di Kota Bogor. Sampel yang digunakan pada penelitian ini berjumlah 96 responden yang diambil dengan menggunakan Teknik purposive sampling dan metode pengumpulan dan menggunakan survei melalui kuesioner. Jenis analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif menggunakan analisis SEM-PLS dengan software SmartPLS 4. Hasil dari penelitian ini menunjukkan bahwa: 1) Environmental Concern memiliki pengaruh signifikan terhadap Perceived Customer Value, 2) Environmental Concern berpengaruh signifikan terhadap Brand Image, 3) Perceived Customer Value tidak berpengaruh signifikan terhadap Brand Image, 4) Perceived Customer Value memiliki pengaruh signifikan terhadap Intention to Purchase, dan 5) Brand Image berpengaruh signifikan terhadap Intention to Purchase.

English Abstract

The problem of plastic waste is still a problem faced by Indonesia today, so various parties have played a role in overcoming this problem, including Plasticpay, which presents a Reverse Vending Machine innovation that can convert plastic bottle waste into recycled products. Plasticpay collaborates with various companies in implementing Reverse Vending Machine innovations, including the IM3 cellular network which can convert plastic bottle waste into credit. So, from this phenomenon, this study analyzes several variables to see the purchase interest in IM3 mobile network consumers. The purpose of this study is to analyze and explain each of the effects of Environmental Concern on Perceived Customer Value, the effect of Environmental Concern on Brand Image, the effect of Perceived Customer Value on Brand Image, Perceived Customer Value on Intention to Purchase, Brand Image on Intention to Purchase. This study uses explanatory research with a quantitative approach. The population in this study are consumers of the IM3 network who are 17 years and over and live in Bogor City. The sample used in this study amounted to 96 respondents who were taken using the purposive sampling technique and the collection method and using a survey through a questionnaire. The type of data analysis used in this research is descriptive analysis using SEM-PLS analysis with SmartPLS 4 software. The results of this study indicate that: 1) Environmental Concern has a significant effect on Perceived Customer Value, 2) Environmental Concern has a significant effect on Brand Image, 3) Perceived Customer Value has no significant effect on Brand Image, 4) Perceived Customer Value has a significant effect on Intention to Purchase, and 5) Brand Image has a significant effect on Intention to Purchase.

Item Type:	Thesis (Sarjana)
Identification Number:	052303
Uncontrolled Keywords:	Environmental Concern, Perceived Customer Value, Brand Image, Intention to Purchase-Environmental Concern, Perceived Customer Value, Brand Image, Intention to Purchase
Divisions:	Fakultas Ilmu Administrasi > Ilmu Administrasi Bisnis / Niaga
Depositing User:	Unnamed user with username suprihatin
Date Deposited:	17 Jan 2024 05:06
Last Modified:	17 Jan 2024 05:06
URI:	http://repository.ub.ac.id/id/eprint/211430

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