Pengaruh Perceived Usefulness dan Perceived Ease of Use Terhadap Repurchase Intention: Dimediasi oleh Customer Satisfaction (Survei pada Pengguna Aplikasi Shopee)

Hidayat, Taufic and Inggang Perwangsa Nuralam,, SE., MBA., PhD (2023) Pengaruh Perceived Usefulness dan Perceived Ease of Use Terhadap Repurchase Intention: Dimediasi oleh Customer Satisfaction (Survei pada Pengguna Aplikasi Shopee). Sarjana thesis, Universitas Brawijaya.

Abstract

Penelitian ini bertujuan untuk menginvestigasi hubungan pengaruh Perceived Usefulness dan Perceived Ease of Use terhadap Rerpurchase Intention, Customer Satisfaction diidentifikasi sebagai mediasi pengaruh hubungan tersebut. Penelitian ini menjelaskan preferensi perilaku penggunaan aplikasi e-commerce terbesar di Indonesia. Jenis penelitian ini menggunakan jenis explanatory research dan menggunakan pendekatan kuantitatif. Populasi pada penelitian ini adalah pengguna aplikasi Shopee di Indonesia, dengan berdasarkan rumusan penentuan sampel, 116 responden diidentifikasi sebagai sampel penelitian. Pada penelitian ini menentukan kriteria untuk dapat dijadikan sebagai sampel penelitian, sehingga teknik sampling yang digunakan adalah purposive sampling. Teknik analisis pada penelitian ini, yaitu partial least square dengan menggunakan Smart-PLS 3.0 sebagai alat analisis. Hasil penelitian ini menunjukkan bahwa perceived usefulness dan perceived ease of use berpengaruh positif dan signifikan terhadap customer satisfaction. Customer satisfaction berpengaruh positif dan signifikan terhadap repurchase intention. Sementara itu, pada pengaruh mediasi dari customer satisfaction menunjukkan pengaruh yang positif dan signifikan dalam memediasi hubungan antara perceived usefulness dan perceived ease of use terhadap repurchase intention.

English Abstract

This study aims to investigate the relationship between the influence of Perceived Usefulness and Perceived Ease of Use on Repurchase Intention, Customer Satisfaction identified as mediating the effect of this relationship. This study describes the behavioral preferences of the largest e-commerce application users in Indonesia. This type of research uses explanatory research and uses a quantitative approach. The population in this study were Shopee application users in Indonesia. Based on the sampling formula, 116 respondents were identified as the research sample. In this study, determining the criteria to be used as a research sample, so that the sampling technique used was purposive sampling. The analysis technique in this study, namely partial least squares using Smart-PLS 3.0 as an analysis tool. The results of this study indicate that perceived usefulness and perceived ease of use have a positive and significant effect on customer satisfaction. Customer satisfaction has a positive and significant effect on repurchase intention. Meanwhile, the mediating effect of customer satisfaction shows a positive and significant influence in mediating the relationship between perceived usefulness and perceived ease of use on repurchase intention.

Item Type:	Thesis (Sarjana)
Identification Number:	052303
Uncontrolled Keywords:	Perceived Usefulness, Perceived Ease of Use, Customer Satisfaction, Repurchase Intention.-Perceived Usefulness, Perceived Ease of Use, Customer Satisfaction, Repurchase Intention.
Divisions:	Fakultas Ilmu Administrasi > Ilmu Administrasi Bisnis / Niaga
Depositing User:	Unnamed user with username suprihatin
Date Deposited:	16 Jan 2024 05:14
Last Modified:	16 Jan 2024 05:14
URI:	http://repository.ub.ac.id/id/eprint/210918

Text (DALAM MASA EMBARGO) TAUFIC HIDAYAT.pdf Restricted to Registered users only until 31 December 2025. Download (4MB)

Actions (login required)

View Item