Bahtiar, Ahmad Zulfan and Dr. Nurul Chojimah,, M.Pd. and Ika Nurhayani,, S.S., M.Hum., Ph.D. (2023) THE INTERACTION OF LINGUISTIC AND VISUAL MODES IN INTERNET MEMES CONTAINING PUNS. Magister thesis, Universitas Brawijaya.
English Abstract
set of 150 internet memes was collected from 9GAG for analysis. A pun taxonomy by Attardo (1994) was used to identify the types of puns commonly found in multimodal form. The findings show that the data can be classified into four categories from Attardo (1994): homonyms (48%), paronyms (24%), homophones (17%), and homographs (5%). However, it was also discovered that these four classifications were not sufficient to cover all the internet memes in the data set, so three additional classifications were added: mixed (4%), portmanteau (1%), and rearrangement (1%). To gain a better understanding of how the linguistic and visual modes are arranged to form puns in internet memes, thematic analysis by Braun and Clarke (2006) was utilized. Seven themes were identified in the arrangement of text and pictures in internet memes: text as the speech spoken by characters in the picture (47%), text as the caption of the picture (18%), text and pictures illustrating contrast (11%), top-bottom text internet meme template (9%), text as the title of an internet meme (5%), text as an integral part of a photograph (5%), and pictures that can be "read" as text (5%). To investigate the contributions of each mode of pun in internet memes to the overall pun delivery, a comic classification by McCloud (1994) was used. In his original book, McCloud (1994) offers seven classifications for categorizing comics based on the contribution of their visual and verbal modes. However, in the context of internet memes, only four of these classifications were found to be suitable: word-specific (19%), picture-specific (1%), additive (19%), and interdependent (61%). Overall, this study provides insight into the various types and arrangements of multimodal puns in internet memes, as well as the contributions of their linguistic and visual modes to the overall pun delivery.
| Item Type: | Thesis (Magister) |
|---|---|
| Identification Number: | 052312 |
| Depositing User: | maria |
| Date Deposited: | 09 Jan 2024 07:55 |
| Last Modified: | 09 Jan 2024 07:55 |
| URI: | http://repository.ub.ac.id/id/eprint/206687 |
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