Rizkiandi, Celvin and Lusy Deasyana Rahma Devita, SAB., MAB (2023) Pengaruh Attraction, Amenities, dan Accessibility Terhadap Keputusan Berkunjung (Survey Pada Pengunjung Wisata Bukit Paralayang, Gunung Banyak, Kota Batu),. Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk mengetahui dan menjelaskan : (1) Signifikansi pengaruh variabel Attraction (X1) Terhadap Keputusan Berkunjung (Y), (2) Signifikansi pengaruh variabel Amenities (X2) Terhadap Keputusan Berkunjung (Y), (3) Signifikansi pengaruh variabel Accessibility (X3) Terhadap Keputusan Berkunjung (Y), (4) Signifikansi pengaruh variabel Attraction (X1), Amenities (X2) dan Accessibility (X3) terhadap Keputusan Berkunjung (Y) secara bersama-sama. Jenis Penelitian adalah explanatory research dengan pendekatan kuantitatif. Sampel sebanyak 100 Orang responden yang merupakan pengunjung destinasi wisata Bukit Pralayang dengan menggunakan teknik Purposive Sampling. Metode pengumpulan data menggunakan kuesioner. Analisis data yang digunakan adalah analisis deskriptif, uji asusmsi klasik, dan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa : (1) Variabel attraction (X1) memiliki pengaruh positif dan signifikan terhadap keputusan berkunjung (Y), (2) Variabel atmenities (X2) memiliki pengaruh positif dan signifikan terhadap keputusan berkunjung (Y), (3) Variabel accessibility (X3) memiliki pengaruh positif dan signifikan terhadap keputusan berkunjung (Y), (4) Variabel attraction (X1), amenities (X2) dan accessibility (X3) secara bersama-sama memiliki pengaruh terhadap Keputusan Berkunjung (Y).
English Abstract
This study aims to identify and explain: (1) Significance of the influence of the attraction variable (X1) on visit decisions (Y), (2) Significance of the influence of amenities variable (X2) on visit decisions (Y), (3) Significance of the influence of accessibility variable ( X3) on visit decisions (Y), (4) Significance of the influence of the variables attraction (X1), amenities (X2) and accessibility (X3) on visit decision (Y) all together. This type of this research is explanatory research with a quantitative approach. This study takes sample of 100 respondents of visitors to the Pralayang Hill tourism destination using purposive sampling technique. The data collected by questionnaire. Data analysis is used descriptive analysis, classical assumption test, and multiple linear regression analysis. The results of this research are : (1) the attraction variable (X1) has a positive and significant influence on the visit decision (Y), (2) the amenities variable (X2) has a positive and significant influence on the visit decision (Y), (3) the amenities variable (X3) has a positive and significant influence on the visit decision (Y), (4) the variables attraction (X1), amenities (X2) and accessibility (X3) all together have an influence on the visit decision (Y).
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | 0523030393 |
| Uncontrolled Keywords: | Produk Wisata, Attraction, Amenities, Accessibility, Keputusan Berkunjung. |
| Subjects: | 900 History, geography and auxiliary disciplines > 910 Geography and travel |
| Divisions: | Fakultas Ilmu Administrasi > Pariwisata |
| Depositing User: | Endang Susworini |
| Date Deposited: | 02 Jan 2024 06:54 |
| Last Modified: | 02 Jan 2024 06:54 |
| URI: | http://repository.ub.ac.id/id/eprint/205949 |
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