Triana, Ni Made Ajeng and Moh. Erfan Arif,, S.E., M.M. (2023) Pengaruh Performance Expectancy, Service Quality, dan Social Influence terhadap Continuance Intention Penggunaan Aplikasi LINE Webtoon. Sarjana thesis, Universitas Brawijaya.
Abstract
LINE Webtoon sebagai salah satu pemain besar di industri webtoon global mengalami penurunan jumlah pengguna aktif bulanan di Indonesia sejak tahun 2020. Fenomena ini menunjukkan adanya penurunan niat berkelanjutan (continuance intention) penggunaan aplikasi LINE Webtoon di indonesia. Penelitian ini bertujuan untuk menguji dan menjelaskan pengaruh performance expectancy, service quality, dan social influence terhadap continuance intention penggunaan aplikasi LINE Webtoon di DKI Jakarta. Jenis penelitian ini adalah penelitian eksplanatori (explanatory research) yang menjelaskan kedudukan dan hubungan antara variabel – variabel yang diteliti melalui pengujian hipotesis. Penelitian ini menggunakan sampel sebanyak 114 responden yang merupakan pengguna aplikasi LINE Webtoon di DKI Jakarta. Pengambilan sampel menggunakan teknik non-probability sampling dengan metode purposive sampling dengan karakteristik usia minimal 17 tahun dan pernah atau sedang menggunakan aplikasi LINE Webtoon. Penelitian ini menggunakan SPSS 29 untuk melakukan uji regresi linear berganda. Hasil penelitian menunjukkan bahwa performance expectancy berpengaruh signifikan terhadap continuance intention, service quality berpengaruh signifikan terhadap continuance intention, dan social influence berpengaruh signifikan terhadap continuance intention penggunaan aplikasi LINE Webtoon.
English Abstract
LINE Webtoon as one of the big players in the global webtoon industry has experienced a decrease number of monthly active users in Indonesia since 2020. This phenomenon indicates a decrease in the continuance intention to use LINE Webtoon in Indonesia. This research aims to test and explain the effect of performance expectancy, service quality, and social influence on continuance intention to use LINE Webtoon mobile application in DKI Jakarta. The type of the research is explanatory research which explain the position and relation between variables through hypothesis testing. This research used 114 respondents as a sample. The sampling used non-probability sampling with purposive sampling method with a minimum age characteristic of 17 years old and have or are currently using LINE Webtoon. This research used SPSS 29 to perform multiple linear regression test. The result show performance expectancy has a significant effect on continuance intention, service quality has a significant effect on continuance intention, and social influence has a significant effect on continuance intention.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | :0523020441 |
| Uncontrolled Keywords: | continuance intention, performance expectancy, service quality, social influence |
| Subjects: | 600 Technology (Applied sciences) > 658 General management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Unnamed user with username nova |
| Date Deposited: | 03 Jan 2024 03:09 |
| Last Modified: | 03 Jan 2024 03:09 |
| URI: | http://repository.ub.ac.id/id/eprint/205704 |
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