Fajar, Amalia and Dr. Dra. Zahroh Z.A, Msi. and Irfan Kharisma Putra, SAB., MAB (2023) Pengaruh Attraction, Accessibility, dan Amenities terhadap Keputusan Berkunjung pada Event Play Music Festival Malang (Survei pada Pengunjung Event Play Music Festival Malang). Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk (1) mengetahui dan menganalisis pengaruh attraction terhadap keputusan berkunjung, (2) mengetahui dan menganalisis pengaruh accessibility terhadap keputusan berkunjung, (3) mengetahui dan menganalisis pengaruh amenities terhadap keputusan berkunjung, (4) mengetahui dan menganalisis pengaruh attraction, accessibility, dan amenities secara simultan terhadap keputusan berkunjung pada Event Play Music Festival. Jenis penelitian ini adalah explanatory research dengan pendekatan kuantitatif. Attraction, accessibility, amenities dan keputusan berkunjung merupakan variabel yang digunakan dalam penelitian ini. Populasi penelitian ini adalah pengunjung Event Play Music Festival Malang pada tahun 2023. Jumlah sampel yang digunakan dalam penelitian ini adalah 97 orang. Metode pengambilan sampel adalah probability sampling dengan teknik random sampling. Analisis data menggunakan analisis deskriptif dan regresi linier berganda. Uji hipotesis menggunakan Uji f dan t untuk mengetahui pengaruh signifikan variabel independen Attraction (X1), Accessibility (X2), Amenities (X3) terhadap variabel dependen Keputusan Berkunjung (Y) baik secara parsial ataupun simultan. Hasil penelitian menunjukkan bahwa Attraction (X1) secara parsial memiliki pengaruh signifikan terhadap Keputusan Berkunjung (Y). Accessibility (X2) secara parsial memiliki pengaruh signifikan terhadap Keputusan Berkunjung (Y). Amenities (X3) secara parsial memiliki pengaruh signifikan terhadap Keputusan Berkunjung (Y). Attraction (X1), Accessibility (X2), dan Amenities (X3) secara simultan memiliki pengaruh signifikan terhadap variabel dependen Keputusan Berkunjung (Y).
English Abstract
This study aims to (1) identify and analyze the effect of attraction on visit decision, (2) identify and analyze the effect of accessibility on visit decision, (3) identify and analyze the effect of amenities on visit decision, (4) study and analyze the effect of attraction, accessibility, and amenities simultaneously on the visit decision the Play Music Festival Event. This type of research is explanatory research with a quantitative approach. Attraction, accessibility, amenities and visit decision are among the variables examined in this study. The population of this study were visitors to the Play Music Festival Event at Malang in 2023. The number of samples used in this study were 97 people. The sampling method is probability sampling with random sampling technique. Data analysis used descriptive analysis and multiple linear regression. Hypothesis testing uses f and t tests to determine the significant effect of the independent variables Attraction (X1), Accessibility (X2), Amenities (X3) on the dependent variable Visit Decision (Y) either partially or simultaneously. The results of this study showed that Attraction (X1) partially had a significant influence on Visit Decision (Y). Accessibility (X2) partially had a significant influence on Visit Decision (Y). Amenities (X3) partially had a significant influence on Visit Decision (Y). Attraction (X1), Accessibility (X2), and Amenities (X3) simultaneously have a significant effect on the dependent variable Visit Decision (Y).
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | 0523030324 |
| Uncontrolled Keywords: | Attraction, Accessibility, Amenities, Keputusan Berkunjung. |
| Subjects: | 900 History, geography and auxiliary disciplines > 910 Geography and travel |
| Divisions: | Fakultas Ilmu Administrasi > Pariwisata |
| Depositing User: | Endang Susworini |
| Date Deposited: | 22 Dec 2023 07:00 |
| Last Modified: | 22 Dec 2023 07:00 |
| URI: | http://repository.ub.ac.id/id/eprint/205682 |
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