raja, Muhammad Rizali and Pusvita Yuana,, SE., M.Sc. (2023) Pengaruh Perceived Trust, Perceived Value dan Brand Image terhadap Repurchase Intention (Studi pada Pengguna Aplikasi Shopee di Kota Malang). Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini memiliki tujuan untuk mengetahui pengaruh dari perceived trust, perceived value, dan brand image terhadap niat pembelian atau repurchase intention' ‘pada’ pengguna“ ‘aplikasi Shopee” di' Kota ''Malang. “Penelitian ' ini merupakan jenis penelitian eksplanatoricyang menjelaskan hubungan'kausal antar variabel, penelitian: melalui pengujian -hipotesis: Tieknik - pengambilan sampel menggunakan. non-probability sampling, dengan. metode. . purposive -sampling, Ukuran sampel yang digunakan adalah sebanyak 115 responden dengan ketentuan pernah melakukan pembelian produk setidaknya sekali pada aplikasi Shopee ‘atau ingin melakukan pembelian produk pada aplikasi Shopee dan berusia lebih dari 17 tahun.’ Analisis' data menggunakan Analisis' Regresi 'Linier- Berganda 'dan’ wji hipotesis menggunakan Uji t-yang diolah, pada software SPSS 25. Berdasarkan dari hasil pengujian-terhadap. ketiga:hipotesis. dapat. - disimpulkan-bahwa, (1) perceived trust memiliki pengaruh yang signifikan terhadap repurchase intention, (2)' perceived value memiliki- pengaruh yang signifikan terhadap Repurchase Intention, dam (3)” brand ‘image' memiliki’ pengaruh yang' signifikan-terhadap Repurchase Intention. Dapat-disimpulkan ‘bahwa penelitian ‘terhadap’ pengguna aplikasi menunjukkan hasil yang berpengaruh antara seluruh variabel independent dengan dependent.-Sehingga implikasi penelitian-antara: lain bagi pihak aplikasi untuk terus memberikan pengawasan maksimal pada keamanan dan data pribadi penggunanya sehingga pengguna dapat terus merasa nyaman berbelanja online tanpa mengkhawatirkan ‘masalah keamanan-dan privacy dan aplikasi dapat fokus pada - peningkatan ” layanan ‘yang unik’' seperti’ memberikan' ' poin- lebih “dan keunggulan lainnya:
English Abstract
The objective of this research is to identify the effects of perceived trust, perceived value, and brand image on the repurchase intention of the Shopee application users in Malang City. This research is a type of explanatory research that explains the causal relationship between research variables through hypothesis testing. The sampling technique uses non-probability sampling by method purposive sampling. The sample size used was 115 respondents with the condition that they had purchased a product at least once on the Shopee application or wanted to purchase products on the Shopee application and were over 17 years old. Data analysis using Multiple Linear Regression Analysis and hypothesis testing using the t test processed onsoftware SPSS 25. Based on the results of testing the three hypotheses it can be concluded that, (1) perceived trust has a significant positive effect on Repurchase Intention, (2) perceived value has a positive and significant influence on Repurchase Intention, and (3) brand image has a positive and significant influence on repurchase intention. It can be concluded that research on application users shows results that influence all variables independent with dependent. So that the research implications include for the application to continue to provide maximum supervision on the security and personal data of its users so that users can continue to feel comfortable shopping online without worrying about security issues and privacy and the application can focus on unique service improvements such as providing more points and other advantages.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | :0523020407 |
| Uncontrolled Keywords: | perceived trust, perceived value, brand image, repurchase intention |
| Subjects: | 600 Technology (Applied sciences) > 658 General management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Unnamed user with username nova |
| Date Deposited: | 29 Dec 2023 02:57 |
| Last Modified: | 29 Dec 2023 02:57 |
| URI: | http://repository.ub.ac.id/id/eprint/205601 |
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